As we’ve mentioned in our Medical Spa Marketing Guide, the medical spa business has seen considerable expansion within the last few years. This rise is due to an increase in the number of cosmetic treatment choices for aesthetic improvement, as well as an increase in wellness awareness and trends throughout the world. With an ever-increasing tech-savvy consumer base, a superb medical spa website design, like any other industry, is a requirement.

A well-designed website serves as your digital representation and is responsible for the majority of your company’s initial impressions.

You might be reading this because:

1. You don’t have a website for your medical spa yet, but you want to create one;
2. Or you do have a website, but you want a redesign because you aren’t sure if it’s up to par with today’s standards.

If either of these statements applies to you, then you’re at the right place. In this blog post, we’re going to be talking about med spa web design. We’ll cover the elements of a website that your business needs, how you can build a website, some best practices, trends, and even a few tips along the way.

Why your medical spa website design matters

When given only 15 minutes to read content, 66% of consumers would rather see something nicely designed than something straightforward, simple, and plain. The design of your med spa website is a crucial aspect of your online medical spa marketing strategy. You must understand and recognize the significance of web design to create a better website for your company.

You may be wondering why your medical spa website design is so important when you consider revamping your website or creating one from scratch. What effect does it have on your audience and business? Let’s take a look at five reasons why med spa web design is crucial.

It creates a good impression

Your audience’s initial impression of your med spa is formed when they first visit your website. In a matter of seconds, they can form their judgment on your medical spa, so it’s best to make a favorable impression on your audience in the initial few seconds with good web design.

Your audience will have a bad perception of your company if your website is unattractive or outdated. They will be turned off by your website since it is not enticing to them. You’ll lose out on leads since they’ll go to a competitor’s page instead of yours.

When a person visits a website, good design can draw interest and elicit a good feeling. If the website is well-designed, has bright colors, and is well-organized, it will attract visitors and encourage them to stay for a while. Why would anybody want to stay on a site that is dark and unwelcoming, with outdated visuals and a complicated navigation system?

Consider your website as an extension of your clinic: when you come into a well-lit, clean, and well-organized clinic with friendly personnel eager to assist you, you feel safe, at ease, and ready to book an appointment and start your treatment.

If you came into a clinic that was darkly lit, smelled strange, and had some extremely disgruntled staff hanging around, you’d be nervous and want to get out as soon as possible, and you would not want to make a purchase. The design of a website may make users experience all of the same emotions and create very comparable outcomes.

The way your audience views your brand is influenced by web design. The first impression you make on them will determine whether they stay on your page or leave and go to a competitor’s. A well-designed site keeps visitors on your page longer.

It helps with SEO

Many web design features and elements have an impact on how you post content on your website, which has an impact on how search engine spiders scan and index it.

You can’t afford to make a mistake with this. You’ll be fighting an uphill battle for exposure from the start if your on-page SEO foundations aren’t up to par.

Aside from the content you post on your site, certain web design elements can have a direct impact on SEO. If you’re unfamiliar with web design, it might be tough to grasp, but to put it simply, your code must be SEO-friendly.

Google has disclosed a change to search ranking criteria that would drastically alter which websites appear in the top 10 search results. As of early 2021, Google uses a webpage’s “Core Web Vitals” as a ranking criterion. If you’re performing any type of search engine optimization for your website, you’re aware that there are essential SEO factors to consider, and Google is now recognizing three key indicators to pay attention to – all of which are related to the design of your website.

The following are the core Web Vitals that Google currently considers when determining search rankings:

• Largest Contentful Paint (LCP)– The time it takes for the content of a page to load.
• First Input Delay (FID)– How long it takes for a page to become interactive.
• Cumulative Layout Shift (CLS) – The number of unexpected visual content layout shifts on a page.

It may sound difficult, but a well-planned and well-thought-out medical spa website design may help with all of them. Because these Core Web Vitals are user-centered, we may deduce that Google wants us to prioritize the user experience when it comes to the content we share online.

Research done by Google in 2017 explains how if page load time increases from one second to three seconds, the likelihood of a bounce increases by 32%.

An updated modern website design that prioritizes the demands of the user is a fantastic place to start thinking about user experience and improving it. Consider how quickly a page’s content loads. Are photos displayed promptly? Are the user’s requirements being satisfied promptly? These are all characteristics that Google looks for in top-ranking pages, therefore you should try to improve your loading speeds as well.

Working with a web design agency that understands what they’re doing is the greatest approach to assure correct web design practices.

It helps build trust and credibility

A well-thought-out and designed website not only makes a good first impression but also helps people trust your brand and company. Your website’s design may establish trust among your audience and potential consumers by using strong, clean, and appealing visuals while also taking into account user experience and your audience.

People are skeptical of websites that are badly designed. They will not trust your site if it is poorly designed or if the information appears to be dated. Because you don’t have an updated web design, they could think your site is shady or deceptive. If a site appears old, is difficult to navigate, or appears to mislead or deceive the audience, trust will be lost, and the likelihood of a user converting will be greatly reduced.

A professional site, on the other hand, communicates to your audience that you are trustworthy. They will have faith in your company and are willing to explore more. A clean and modern medical spa web design may go a long way toward reflecting a brand that is open and transparent with nothing to hide. Using clear headers, call-to-action lines, and buttons to guide a user around the site makes them feel cared for, which may help establish and increase trust.

It’s critical to establish trust with your audience for them to stay on your site. When visitors stay on your site longer, your medical spa has better chances of capturing those leads.

It supports your branding identity

You want to build up your brand when you’re trying to attract new leads for your med spa. You want your audience to get familiar with your brand so that when they’re ready to convert, they pick you. The importance of medical spa website design is that they aid in establishing consistency across your marketing strategy.

Every page on your website should have the same fonts, styles, and layouts. If each page has a different design, it will make your site appear amateurish. It also makes brand recognition more difficult because your audience won’t know which colors to connect with your company.

People will bounce from your website to one that appears more professional if it is inconsistent. By establishing consistency, you can keep leads on your website for longer and familiarize them with your company. When you revamp your medical spa website for this important element, you’ll get more leads and conversions in the long run.

It helps you stand out from the competition

Having a responsive website – one that will dynamically modify and adjust its look based on the size or orientation of the device or screen it is being viewed on – is a must. Your site must be dynamic and thoughtfully built if you want to not only compete with your rivals but also stand out among them. Strong branding, consistent fonts, colors, and innovative layouts may help you stand out from the crowd, outperform your competition, and display your company’s expertise.

Check out the websites of your key competitors and see how yours compares. If you think you’re on par with your immediate competitors, look into the major names in your field. You may not be able to directly compete with them, but you can have a website that is comparable to theirs. When you emulate industry leaders’ innovative, elegant designs, you set yourself apart from your closest competitors and open up new business opportunities.

Elements of a well-designed website

Now that we’ve established some of the reasons why excellent web design is vital and can have a significant influence on any marketing strategy, let’s look at some of the specific elements that make a web design extraordinary.

Hiring experienced web designers and developers to create a customized website specifically tailored to your business is one option to ensure that your site is well-designed. Professional web design templates are a cost-effective choice, but a bespoke web design may be a game changer for your online presence. (Let’s talk about that! Here’s how to reach out to us.)

The aspects that go into creating a successful website design are listed below, but this is just the beginning. Many elements go into making a beautiful and professional website, and including some of the following aspects may help a site a lot.

Elements of a website

• Navigation – It is critical that your site is easy to use, leaves no questions unanswered, and is intuitive to the user’s demands.
• Responsive Design – Your website automatically adjusts its structure to look perfect on different displays and devices.
• Call-To-Actions Buttons – These buttons must stand out and be positioned in strategic locations around the site, as well as during times when a user is most likely to act or convert.
• Colors – Implementing brand colors and adhering to the 60-30-10 guideline may help you get the perfect feeling of balance. Follow this guideline by utilizing the following formula: primary color 60%, secondary color 30%, and accent color 10% (only in the most essential areas, allowing certain site features to stand out.)
• Font Style Guide – Having a style guide for each header option that capitalizes on varied font sizes and weights may maintain uniformity throughout the pages while enhancing the readability of the site.
• Animation – When used in moderation, an animation element may improve a dull, flat, or static design, but if used excessively on a website, it can soon become irritating.
• High-Resolution Images – Having stunning photographs may help to improve any website. When photos are blurry or stretched, they are distracting and might cause people to lose trust in you.

Create your medical spa website design

Step 1: Discuss with your team

Creating a website from scratch is no easy feat. It takes a lot of planning, time, effort, and resources. It will be a hassle to do alone, so we suggest discussing your plan of creating a website with your team. They might have ideas they want to pitch in, or some hidden talent when it comes to design or marketing.

This also goes for medical spas that want to revamp their sites. If your website has been neglected for a while, your medical spa staff is sure to have some suggestions on how to improve it.

Start your med spa web design process with a discovery meeting. Gather your team and have a short brainstorming session to decide what goes into your website, and other elements you can add.

Make sure you do your research ahead of time to lead the conversation in your meeting. Take a close look at different websites, this could be your competitor’s sites or businesses from other industries, then figure out which elements you like or don’t like.

For those who already have their sites, you can start by taking a look at yours. You can then determine what you want to remain on your site and what to take out.

Ask yourself questions that delve into the goals for your website design as thoroughly and strategically as possible.

These questions can be:

• What is your medical spa’s 5-year, 10-year, or even 20-year plan? How do you intend to expand your business?
• What is the connection between your growth goals and your website design goals? What is the purpose of it?
• Name one or two things you want your consumers to remember after they leave your website.
• What design elements or features did you appreciate on other websites you’ve visited?
• Do you have a detailed brand guide or any recognized imagery that you utilize in your medical spa’s marketing?

You should leave this meeting with a list of specific features and deliverables that will help your new website design succeed.

Step 2: Create a layout for your website

It’s time to construct an outline with a fresh vision for your new website design and a list of specific deliverables in hand.

Create a site map and a wireframe as that will guide you through the rest of the website design process.

Your site map will list all of your website’s pages in the order that they should be viewed. A simple bulleted list will do

A basic site map often includes five top-level pages:

• Home Page
• About Us
• Services
• Blog
• Contact Us

According to Google, a wireframe is a “set of images that represent the functional elements of a website or page, often used for designing a site’s structure and functionality.” This site map will serve as the basis for your wireframe.

“(A wireframe is) an image or series of images that depict the functional aspects of a website or page, and is commonly used to design the structure and functionality of a website.” – From Google

Create a wireframe for each of the pages mentioned on your site map.

A wireframe is nothing more than a rough drawing of how you want each of the pages to look, as complex as that may sound. If you wanted to, you could even draw a wireframe on a notepad.

A proper wireframe has a place for all of your images, headers, content boxes, CTA buttons, or form fields on each page in your site map

If you’re having trouble wireframing, consider outlining all of the pieces on one of your favorite websites.

You’ll be ready to create your website design once you’ve gained confidence in your wireframing.

Step 3: Write your content

Remember how you inserted all those content paragraph gaps into your wireframe? Now it’s time to replace the placeholder text with the actual copy.

Follow the recommended practices listed below when writing website content for your medical spa website.

Use relevant medical spa keywords

It doesn’t matter how lovely your new website design is if it doesn’t rank on Google. Imagine all that hard work without anyone being able to see it.

A great way to rank on search engines is to use relevant medical spa keywords.

You should use the appropriate keywords for your pages. For example, if you have a laser hair removal service, then your page has to include the keywords “laser hair removal” a couple of times throughout the page to optimize the content for Google.

Doing this will inform Google what your page is about.

To rank the page for the keyword you chose, it should be included in all of the headers as well.

Write relevant and eye-catching headlines

Headlines or headers are a critical part of your copy. It’s the one chance you have to catch your reader’s attention and get them hooked on whatever it is that you’re selling.

As a result, your headers must explain clearly what the different sections of your website are about.

Aside from catchy headlines, you need to think about the body text. Your body paragraphs need to be easy to read. Our tip is to use shorter paragraphs, intriguing pull quotes, meaningful bullet points, and engaging visuals to make your site easier to skim through.

Publish valuable high-quality content

High-quality website content is valued by both Google and its users.

Users will engage and be invested in the page if the content is fresh and well-written. Plus, you won’t get penalized by Google for having a high page bounce rate.

Remember you are likely writing content for an audience that might not be as knowledgeable as you. Your content shouldn’t be flawless or sound like a research paper.

Simply write from your unique perspective, giving the user something valuable they can’t get from anybody else.

The following are two excellent strategies for creating interesting content:

• Write in second person. Use words like “you” or “I” to engage with your website visitors directly
• Put yourself in the shoes of your customers so that you can write about the advantages of your services in the most persuasive way possible.

Make every effort to portray your services as a remarkable benefit to the user’s life.

Another thing to take note of is your call-to-action buttons. Remember to add CTA button at the bottom of each website page. This is your chance to inspire the website visitor to take action, it can be something like “schedule an appointment” or “call now”.

Step 4: Develop your medical spa website design

It’s finally time to bring your website to life. Your final, completed website design incorporates your site map, wireframe, and written website content.

Selecting which website design software to utilize is the first step in any website development process.

There is plenty of software to develop your site. You can choose a paid one like WordPress or GoDaddy, or opt to develop your websites on free platforms like Wix and Squarespace.

This part may be tricky. Developing a website can be quite hard and you might need the help of an experienced agency or a freelancer, especially if you want a fully customized website. Software like WordPress will be great for that. Meanwhile, Wix and Squarespace allow you to develop your website or choose a template with their drag-and-drop editor.

Step 5: Test and launch your medical spa website design

It’s finally time to give birth to your brainchild! After all of your hard work, you can finally get ready to launch your website and show it to the world.

Before you go live, make sure you run your website through a series of tests to ensure everything is working properly.

Here’s a checklist that you might find useful when testing:

• Go through each website page and click on all of the links to ensure that they will take people to the correct place.
• If you have a contact form, submit a “test” entry to ensure that it is delivered to the correct email address.
• To ensure that your website is working properly, enter the URL in all of the main browsers, including Chrome, Firefox, and Safari.
• Check your website on a mobile device to ensure it is mobile-friendly.

Note: Even after you’ve launched your website, there’s more to be done. You need to maintain your website and keep working on it for it to rank on the search results page, otherwise, all of your hard work from brainstorming to launching your site will go to waste.

Get the help of an experienced agency!

Just Digital is a creative digital marketing agency that offers branding, web design, digital marketing, and online advertising services. Our team specializes in med spa marketing and med spa web design. Our goal is to help businesses like yours grow! We take care of everything so you can focus on doing more of what you love.

Want to improve your medical spa website? Reach out to us! Our team can handle the entire process for you.

Medical spa website design best practices

Even the tiniest adjustments to your website can have a big impact on your conversion rates. Every year, new features, standards, and a whole lot of other things are added to websites and their design, making web design best practices extremely dynamic.

What you need is a well-thought-out strategy. One that is supported by data and testing to provide the greatest outcomes for your visitors, Google crawlers, and, of course, your med spa.

We’ll go over five of the best web design practices so you can create a website that does more than just look nice—a website that acts as your salesperson to help you get more customers.

Medical Spa Website Design: Create an eye-catching and effective layout for your web pages

To minimize abandonment rates, your web pages should be designed in a way that delivers a good user experience for your visitors.

Page layouts often vary based on the page, but for site consistency and cohesion, it’s preferable to keep to a clean, simple, and modern style for similar page types.

Let’s take a look at SKIN. for example.

They’ve chosen a grid for most of their pages that showcases their services, treatments, and even their products. This ensures that the website is consistent throughout, giving consumers a sense of what to expect when browsing.

Medical Spa Website Design: Compress all images used for the website

High-quality images are a must when creating your med spa website. Grainy, low-resolution and unprofessional photos should never appear on the main pages of your website.

Images are beneficial to your website since they produce interest points, break up content, and give your site a credible appearance. They also have an impact on the loading speed of your website.

MachMetrics states the optimum page loading time is three seconds. However, if you check industry standards, you’ll notice that most websites load substantially slower.

Longer loading times can be detrimental to your business because of visitors’ short attention spans. If you want to increase conversions, you should consider strategies to minimize page load times, and one of the most successful methods is to compress your images.

Upload compressed photos that are smaller or appropriately sized than the screen size whenever possible. You may also automate the process by using image compression plugins on your site.

These tips will help your site load quicker, even if they have a lot of multimedia content on them.

The Eden Medspa website has a clean, simple design with plenty of white space and high-quality photographs. The message of the med spa is clear from the moment the website loads.

More significantly, the website functions fast, properly, and in the manner that a user would expect.

It’s mobile-friendly, and all of the tabs are clickable, indicating that it adheres to web standards. This is shown on all web pages, which is appropriate given that any of them may be a customer’s first or only point of contact. There are no sluggish, broken, or badly designed sections, so getting information about Eden MedSpa’s services is easy and delightful.

Medical Spa Website Design: Optimize your medical spa website design for mobile

Not having a mobile-friendly website is the equivalent of passing up a golden opportunity to increase revenue.

Given that mobile devices account for roughly half of all Internet traffic, you should take the required steps to establish a mobile-responsive website. This can help you increase user engagement and conversions, especially because 67% of consumers prefer to do business with a mobile-friendly brand.

It’s preferable to have a responsive design that adjusts to whatever device your visitor is using. So, whether you’re using a smartphone or a tablet, your website will instantly change to match the screen of the device.

Furthermore, you’ll be able to give your audience a better experience and keep them engaged on the site longer.

Qazi Cosmetic Clinic has a great website because the navigation of Qazi Clinic is the same across all platforms. It adapts to various screen sizes while maintaining a consistent structure.

Medical Spa Website Design: Follow accessibility standards

Every website needs to be accessible, therefore, sacrificing it for a beautiful design can be a detrimental mistake.

Accessibility is the process of making a website accessible to everyone, regardless of their hardware, software, language, capabilities, or location. You can attract a network of individuals who will assist you win more business if you have an accessible website.

Follow these tips to make your website more accessible:

• Install an accessibility plugin
• Create links and menus that are accessible by keyboard for individuals with disabilities.
• Include subtitles or add a transcript for audio and video content.
• Test your website for accessibility on The Web Accessibility Initiative.https://www.w3.org/WAI/

It might be a time-consuming procedure to make your entire website accessible, but it can be quite beneficial in terms of increasing your revenue. Plus, it promotes diversity while also providing SEO benefits.

Medical Spa Website Design: Keep your website secure

Contrary to common assumptions, small websites are more vulnerable to cyberattacks. This is because hackers do not go out of their way to choose and hack specific websites.

As a result, you should always have a high degree of security standards, regardless of the size of your website. Furthermore, consumers will only purchase and share confidential information with websites they can trust.

Here are some steps you can do to keep your website safe:

• Choose a reliable and secure web host
• Keep your credentials secure
• Acquire an SSL Certificate

If you take a look at CURE’s website, you can see that they have an SSL certificate to prove that their site is secure. This makes their clients feel safe whenever they open their site.

5 Medical spa website design trends to try

Consider this while designing your med spa website: you only have one chance to make a strong first impression on your visitors. The internet is saturated with stimulating content, and your website needs to stand out to capture users’ attention. Above all, it must keep people interested in your content for them to consume it.

The golden standards of website design are to make it simple to use, aesthetically attractive, and to provide all of the information necessary to convey your narrative.

Within these golden standards, there will always be trends. This year, web design will continue to push the boundaries of the past. It’s a year for creativity, fresh ideas, aesthetic extremes, and responsive design. A culmination of the freedom made possible by intuitive tools and modern technology.

Web designers are aiming for new realistic heights this year. They’re fusing the digital and the mundane like never before, demonstrating how pervasive websites have grown in people’s daily lives.

We’ve curated a list of web design trends that would fit medical spa websites. These trends are some that we haven’t seen on any med spa website, but feel they would work well with the industry.

Parallax scrolling

We’ve recognized how much interactive value a captivating scroll effect can offer to a website since the advent of parallax scrolling in 2011. After a decade, we’re continuously working to improve the possibilities of this delicate art to provide visitors with a pleasant and smooth browsing experience.

The optical illusion of parallax occurs when things that are close to the spectator appear to move quicker than ones that are farther away. Although we experience this in everyday life—for example when driving and looking at passing scenery—the impact on online sites is both real and unreal.

The immersion generated by the combination of foreground and background transforms the computer screen into something more akin to a theater stage.

Parallax is a great trend to adapt to your medical spa website design. You can showcase your services and products in a more engaging and immersive way.

You can check out ecodenta’s site to see what parallax scrolling looks like in action.

Comfortable and muted colors

Let’s face it, most of us spend most of our time on computers these days. It’s all thanks to the increasingly digital nature of the job market. As a result, users frequently feel eye strain when gazing at displays for extended periods. Because of this, web designers are looking for more muted and comfortable colors as a solution. This new trend focuses on color schemes that are easier on the eyes.

Web designers will look beyond the two poles of dark and bright. Soft color schemes, such as healthy greens, pastels, neutrals, or light pinks, are helping them reach a happy medium. Not only do these tones make website colors less harsh than black or pure, but they also promote comfort and tranquility. Which is exactly what you want your website visitors to feel, right?

Med spa treatments can be scary for some, so having a website with a color palette that makes them feel safe and comfortable is always a good idea.

Take a look at Hrvoje Grubisic’s design for a skincare brand above. Notice how he opts to use muted colors instead of stark whites or blacks. Instead of using pure whites or blacks, he tones them down by adding a bit of yellow or pink on the white and making the black light.

Digital interpretations of physical products

Websites frequently include products, and product web pages are a great way to express branding choices. In particular, products inspire actual design aspects via innovative, digital adaptations of tangible media.

This style not only creates aesthetic harmony between the product and its website but also makes web pages feel more natural and unexpected.

With websites becoming an increasingly frequent part of daily life, this trend of merging the physical and digital worlds appears tailor-made for our century.

If your med spa is planning to sell some products on your site, this might be a great idea to showcase your products in a trendy and engaging way. See how OUAI follows this website design trend.

Captivating questionnaires

The onboarding process is probably the most crucial point of a user’s journey. They’re balancing on the precipice of interest and apathy, and the quality of this encounter will tip the scales.

Rather than relying on the user to read your services and make their own decisions, a growing number of companies are turning to questionnaires to provide a more engaging user experience. These quizzes offer personal multiple-choice questions about the visitors so that products and services might be tailored to them subtly.

Having this feature on your medical spa website design is great for helping the customer in their buyer’s journey. Imagine having a prospective client visit your site wanting to have their wrinkles treated, but not knowing which treatment to choose. If you have this questionnaire in place, you can help these types of customers reach a decision.

The Function of Beauty has this kind of feature on its website, and so far all of their YouTube reviews mention how they like how easy it was to choose a product based on their quiz results.

Videos as design features

The use of videos in website design is fairly commonplace. If you have marketing videos or interviews to post on your site, they’re a wonderful way to engage your visitors by conveying vital information in a fun way.

Videos have taken on a new role in web design in recent years, moving away from being merely informative and becoming design components in their own right.

Video may be used in your website’s design in new and interesting ways thanks to the never-ending development of new technology.

CURE is one of the few med spas that has integrated videos into their website.

Build your website!

A well-designed, aesthetically appealing, responsive, and optimized website is essential for a med spa’s success. In this case, a successful medical spa website design engages and motivates users to do the desired action.

So, what are you waiting for? Go build your website!

Want some help? Just Digital is a creative digital marketing agency that offers branding, web design, digital marketing, and online advertising services. Our team creates logos, websites, landing pages, email newsletters, and ads for different businesses from different industries. Our goal is to help businesses like yours grow! We take care of everything so you can focus on doing more of what you love.

Want your own medical spa website? Reach out to us! Our team can handle the entire process for you.