What makes Just Digital special?
We used to think it was our killer designs, our profit-boosting strategies, and our successful ad campaign management. It might be those things too, but more than anything, it’s our people. Our culture. Our commitment to our clients and our work.
Ready to meet us?
We Care
We Create
We Grow
We Serve
We Lead
We Care
...And not the "corporate" type of caring. We've built a culture where we genuinely care about each other and thus can better care for our clients. Sometimes we care too much, but that's besides the point.
We Create
When you work with us, it's like adding a creative extension to your brain. We can take your ideas (or help you come up with them) and then create – brands, websites, strategies, ad campaigns, email sequences... We love to create new things, and we're good at it.
We Grow
What is life without growth? Our team is passionate about growing our own skills, knowledge, and expertise – it helps us serve our clients better. Because of course, our eyes are always on the prize of growing our clients' businesses.
We Serve
You know how great it is when you go to a restaurant and you get a really awesome server? We're here to make the experience of marketing your company a flawless one. That means excellent responsiveness, warm communication, complete transparency, a polished process and a high quality product.
We Lead
In this ever-changing digital era, business owners need an expert to lead the way to their marketing success. We are leaders in our industry focused on bringing our clients to the next level, whatever that looks like for them. Let us lead and we'll grow together.
Meet the Unicorns
Hugo Fernandez
CEO, Founder
Hugo Fernandez enjoys running companies that are wildly successful and wearing a black t-shirt every day of his life. When his two favorite things come together, you have an average day at Just Digital.
Hugo knows a lot about marketing, so he wrote a book called the Client Acquisition Blueprint. He’s committed to helping anyone and everyone who will listen to him. And he leads with his heart, which is why Just Digital’s first core value is We Care.
Used to think vampires lived in cement trucks
Started Just Digital on his 21st birthday
Started marketing at age 3, hustling tamales
Is currently obsessed with 1-4 hour long podcasts.
Era Jane Abario
Senior Developer
Era’s superpower is making designers’ dreams come true by bringing impossible website designs to life. Her other superpower is the ability to fall asleep anytime, anywhere. Beach, bus stop, government office, other people’s homes – you name it, Era has slept there. Her next mission: learning to sleep on a plane instead of panic so she can travel to South Korea and Japan.
Loved Blackpink before they were cool
Obsessed with buying art supplies so she can make tiny dresses for dolls
Always orders a Caramel Macchiato in any coffee shop she visits for the first time
Epitome of an introvert
Adrian Aranas
Designer
One thing you should know about Adrian is that he has amazing taste in music, which inspires him to create one bomb design after another! He also makes a great design teacher and is willing to take on the design newbies of the group (like Keisha, who bugs him a lot to teach her design). Thankfully Adrian’s a really cool guy who you’d want to be friends with for life.
Loves The Office even more than most people love The Office
Recently and happily married
Needs therapy for all the times he's had to "make the logo bigger" for clients
Intensely preparing for fatherhood, both plants and humans
Alek Dincoff
Operations Coordinator
Alek has energy, like a TON of energy, and it takes him six cups of coffee to get there. He is one productive guy, great at starting conversations, and an amazing party planner (he even got Hugo to start a new Zoom holiday party tradition). Alek loves to travel – he’s been to fifteen countries and counting. He can even write in Japanese!
He says: 日本語を勉強をしました、でも今に上手じゃない。
Which translates to: I studied Japanese, but now I’m not skilled.
Does voice acting on the side (because he loves to talk)
His job is helping others. It's what he's passionate about.
When it comes to work he's a Clydesdale
He holds a CAPM and is a certified scrum master, but not the rugby kind of scrum
Miranda Hernandez
People Operations Coordinator
If you want to work here, talk to our ray of sunshine, Miranda! She is responsible for managing our team operations and culture, including bringing on new team members. You’ll see her coordinating interviews, onboarding new hires, and organizing team-building activities. None of this is surprising for someone who used to compete in job interview contests (I didn’t even know that was a real thing) and created resume building workshops for her peers in highschool.
Chihuahua mom 4 life (her dream is to run a chihuahua sanctuary)
Extremely passionate about Mexican and Southeast Asian food
Proud Californian
Ditched her senior prom for a BTS concert
Laurice Jara
Senior Designer
Laurice Jara can be described as an extroverted introvert whose dream vacation destination is Middle Earth but who will settle for local beaches and waterfalls. As a good graphic designer, she believes that the client is always right, except for when they ask for the logo to be bigger… that can’t be right. She enjoys leaving easter eggs in her web design concepts for Emily to discover during client calls.
The ORIGINAL unicorn because her designs are magic
Drinks black coffee when at home, white chocolate caramel with friends
Favorite colors: Aurora Borealis and Aurora Borealis in reverse
Read the Twilight Saga and semi regretted it
Ashley Karugu
Client Success Coordinator
The most important thing for you to know about Ashley is that she’s Emily’s younger sister. The second most important thing is that she cares about your success, hence her position. Finally, you should know that Ashley isn’t someone you can mess with. She has a passion for weight lifting and does amateur boxing. Here at Just Digital, she’s best known for her superior client/team management skills and her small grumpy cat named Luna.
Loves baked goods and holidays more than a normal person
An official member of the Kikuyu tribe (one of the perks of being married to a Kenyan)
Emily's younger and significantly shorter sister
Canadian and does in fact consume maple syrup at least once a day
Jean Martínez
Paid Media Buyer
Jean has two main roles at Just Digital: Paid Media Buyer for our advertising clients and Slack Hype Guy for our team. We all need that person who emoji-reacts to our messages and enthusiastically responds – Jean is that guy, and we love him for it. Our clients love him because behind the scenes, he’s managing their marketing budgets efficiently, optimizing their campaign performance, and generating new leads and sales on Meta and Google Ads.
Passionate about working out pretty much every day of the week
Always seeking out a new extreme activity to try out. Next up: sky diving!
Enjoys volcano boarding (look it up) 🌋
Less extreme pastimes include reading, listening to podcasts, and visiting local cafes.
Emily Olsen
Senior Account Manager
Emily’s main role is to be that person on the video call who keeps the conversation going so there aren’t too many too-long pauses. It’s a full time job and not for the faint of heart, but somehow she also manages to manage Just Digital’s website projects in her spare time. We believe she’s so committed to her job not because she cares that awkward pauses are legitimately the worst, but because she likes to make her own jokes so she can laugh at them, often all on her own. At least she’s happy.
Has a history degree for no reason
Firm believer in Airdrop
Ashley's older and significantly taller sister
Used to be that weird horse girl. Still is, actually.
Keisha Pulido
Copywriter
Keisha likes long walks on the beach, BTS, and fried chicken. When she’s not busy typing sh*t on the internet, she’s either reading a book about something important, watching Netflix, or dismantling the patriarchy. Her biggest goal in life is to have her Y/N moment with any of the BTS members and grow her own bonsai tree. She lives for iced coffee and her dogs Elvis & Lennon.
Drinks ☕️☕️☕️☕️☕️☕️☕️☕️ cups of coffee a day to function
A passion for soft baked cookies (eating, not baking)
Tries to live a decent life by staying home all the time
Mastered the language of puns
Tanya Schroeder
Project Manager
Tanya lives the digital nomad life we all say we want but don’t actually do. She’s our project manager who gets sh*t done anywhere she has a WiFi signal, whether that’s in a jungle or a hair salon. She has an impressive track record of designing and developing websites since the early 2000s and brings all kinds of marketing experience to our team.
Has coffee needs that rival Keisha's
Moonlights as a developer
When not working, she dives the depth of seas and hikes the heights of mountains around the world
Fave emojis are 🫠 and 🤠
