What makes Just Digital special?
We used to think it was our killer designs, our profit-boosting strategies, and our successful ad campaign management. It might be those things too, but more than anything, it’s our people. Our culture. Our commitment to our clients and our work.
Ready to meet us?
We Care
We Create
We Grow
We Serve
We Lead
We Care
...And not the "corporate" type of caring. We've built a culture where we genuinely care about each other and thus can better care for our clients. Sometimes we care too much, but that's besides the point.
We Create
When you work with us, it's like adding a creative extension to your brain. We can take your ideas (or help you come up with them) and then create – brands, websites, strategies, ad campaigns, email sequences... We love to create new things, and we're good at it.
We Grow
What is life without growth? Our team is passionate about growing our own skills, knowledge, and expertise – it helps us serve our clients better. Because of course, our eyes are always on the prize of growing our clients' businesses.
We Serve
You know how great it is when you go to a restaurant and you get a really awesome server? We're here to make the experience of marketing your company a flawless one. That means excellent responsiveness, warm communication, complete transparency, a polished process and a high quality product.
We Lead
In this ever-changing digital era, business owners need an expert to lead the way to their marketing success. We are leaders in our industry focused on bringing our clients to the next level, whatever that looks like for them. Let us lead and we'll grow together.
Meet the Unicorns
Hugo Fernandez
CEO, Founder
Hugo Fernandez enjoys running successful companies and wearing a black t-shirt every day of his life. When his two favorite things come together, you have an average day at Just Digital.
Hugo knows a lot about marketing, so he wrote a book called the Client Acquisition Blueprint. He’s committed to helping anyone and everyone who will listen to him. And he leads with his heart, which is why Just Digital’s first core value is We Care.
Used to think vampires lived in cement trucks
Started Just Digital on his 21st birthday
Started marketing at age 3, hustling tamales
Is currently obsessed with 1-4 hour long podcasts.
Era Jane Abario
Senior Developer
Era’s superpower is making designers’ dreams come true by bringing impossible website designs to life. Her other superpower is the ability to fall asleep anytime, anywhere. Beach, bus stop, government office, other people’s homes – you name it, Era has slept there. Her next mission: learning to sleep on a plane instead of panic so she can travel to South Korea and Japan.
Loved Blackpink before they were cool
Obsessed with buying art supplies so she can make tiny dresses for dolls
Always orders a Caramel Macchiato in any coffee shop she visits for the first time
Epitome of an introvert
Adrian Aranas
Designer
One thing you should know about Adrian is that he has amazing taste in music, which inspires him to create one bomb design after another! He also makes a great design teacher and is willing to take on the design newbies of the group (like Keisha, who bugs him a lot to teach her design). Thankfully Adrian’s a really cool guy who you’d want to be friends with for life.
Loves The Office even more than most people love The Office
Recently and happily married
Needs therapy for all the times he's had to "make the logo bigger" for clients
Intensely preparing for fatherhood, both plants and humans
Keisha Pulido
Copywriter
Keisha likes long walks on the beach, BTS, and fried chicken. When she’s not busy typing sh*t on the internet, she’s either reading a book about something important, watching Netflix, or dismantling the patriarchy. Her biggest goal in life is to have her Y/N moment with any of the BTS members and grow her own bonsai tree. She lives for iced coffee and her dogs Elvis & Lennon.
Drinks ☕️☕️☕️☕️☕️☕️☕️☕️ cups of coffee a day to function
A passion for soft baked cookies (eating, not baking)
Tries to live a decent life by staying home all the time
Mastered the language of puns
Miranda Hernandez
People Operations Coordinator
If you want to work here, talk to our ray of sunshine, Miranda! She is responsible for managing our team operations and culture, including bringing on new team members. You’ll see her coordinating interviews, onboarding new hires, and organizing team-building activities. None of this is surprising for someone who used to compete in job interview contests (I didn’t even know that was a real thing) and created resume building workshops for her peers in highschool.
Chihuahua mom 4 life (her dream is to run a chihuahua sanctuary)
Extremely passionate about Mexican and Southeast Asian food
Proud Californian
Ditched her senior prom for a BTS concert
Laurice Jara
Senior Designer
Laurice Jara can be described as an extroverted introvert whose dream vacation destination is Middle Earth but who will settle for local beaches and waterfalls. As a good graphic designer, she believes that the client is always right, except for when they ask for the logo to be bigger… that can’t be right. She enjoys leaving easter eggs in her web design concepts for Emily to discover during client calls.
The ORIGINAL unicorn because her designs are magic
Drinks black coffee when at home, white chocolate caramel with friends
Favorite colors: Aurora Borealis and Aurora Borealis in reverse
Read the Twilight Saga and semi regretted it
Ashley Karugu
Account Manager
Ashley is the kind of Account Manager you want in your corner – organized, upbeat, and genuinely invested in your success. She brings creative ideas to life, keeps projects on track, and celebrates client wins like they’re her own. When she’s not managing timelines, you’ll likely find her in the gym – she’s passionate about weight lifting and good routines in general. Her mix of structure, empathy, and follow-through makes her an essential bridge between clients and the JD team.
Cat person
Reading>podcasts
Used to box but retired after one too many (serious) injuries
Loves travelling within the UK
Jean Martínez
Paid Media Buyer
Jean has two main roles at Just Digital: Paid Media Buyer for our advertising clients and Slack Hype Guy for our team. We all need that person who emoji-reacts to our messages and enthusiastically responds – Jean is that guy, and we love him for it. Our clients love him because behind the scenes, he’s managing their marketing budgets efficiently, optimizing their campaign performance, and generating new leads and sales on Meta and Google Ads.
Passionate about working out pretty much every day of the week
Always seeking out a new extreme activity to try out. Next up: sky diving!
Enjoys volcano boarding (look it up) 🌋
Less extreme pastimes include reading, listening to podcasts, and visiting local cafes.
Emily Olsen
Director of Operations
Emily loves Just Digital so much, she decided to graduate from only managing website projects to managing operations. While she’ll always have a soft spot for helping clients bring their website visions to life, she’s now focused on making sure the day-to-day at Just Digital runs smoothly – and that Hugo doesn’t run too far with the next big idea.
When she’s not keeping projects and people on track, Emily’s probably at home on her hobby farm, surrounded by a small zoo of pets and a stack of classic novels.
Has a history degree for no reason
Firm believer in Airdrop
Needs to have a water bottle within arm's reach at all times
Started at Just Digital as a freelance proofreader in 2017
Sarah Persich
Account Manager
Sarah loves to see clients win, and it shows. She helps clients with everything from managing launches to building out the backend of marketing campaigns to lead gen and strategy. She specializes in getting results, no matter the client or campaign size.
Sarah graduated from the University of Alabama at Birmingham with a Marketing and Management degree, and started her career at a law firm. We met her when she was working with one of our clients, and eventually she went from client to coworker! We’re lucky to have this powerhouse on the Just Digital team!
Grew up on a blueberry farm
Met her husband on a cruise
Mom of three, with a bonus daughter
Was a dancer in her glory days (even made it to the college team!)
