More and more companies are turning to Facebook to advertise their brand. Especially since 26% of Facebook users who clicked on ads went on to make purchases (Source: Kleiner Perkins). Agencies were made to help companies and businesses, big and small alike, fill in the gaps for tasks like marketing and advertising. In this article, we’ve listed 12 reasons why you should hire a Facebook Ad agency.

There are many marketing and advertising agencies that offer full-time Facebook ad management. Working with an agency will also give you better chances of reaching your Facebook advertising goals, than doing it on your own.

So, if you’re still on the fence about hiring an agency like us to manage your Facebook ads for you, here are 12 reasons why you should!

Before we dive into that, let’s talk about why you need to advertise on Facebook.

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• Almost everyone is on Facebook – There are over 1.49 billion users on Facebook worldwide and 22 billion ad clicks per year. Therefore, it’s a platform with such a huge following that the chances of your target market using it are high. It’s only a matter of finding them.
• Facebook Ads are cost-efficient – Facebook ads are incredibly cheap. They cost a fraction of what other marketing and advertising channels cost. All you have to do is set a budget, and you’ll be able to effectively advertise your brand.
• Impeccable targeting capabilities – Facebook gives marketers the power to target anyone! Depending on a user’s behavior, interests, demographics, connections, age bracket, language, location, whatever it is, Facebook has the power to target them. You can also layer them to be able to accurately target your audience and get rid of any out-of-market clickers.
• Retargeting features – There are times when leads don’t push through and leave your site before making a purchase. What if I told you Facebook can track those leads and push them further down the funnel to get them to purchase? This process is called retargeting or remarketing. It’s an advertising strategy that tracks a user who has previously visited your site and shows them your ad all over Facebook. This technique will also give your leads the last push to get them to complete their purchase.
• Easy to find new qualified leads – Another awesome feature Facebook has is the “lookalike audience” feature. You can take a custom audience and Facebook will look for people who are similar to that audience and will therefore likely be interested in your business. You can also customize it as much as you want by defining the size and targeting options available to ensure your lookalike audience is accurate and similar to your target buyers.

Why you need to hire a Facebook Ad agency

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1. Time is of the essence

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Success can be achieved once you decide to work on your business, rather than working in it. Hiring a Facebook Ad agency can get you the time you need to spend on more pressing business matters.

Creating, managing, and optimizing your ad campaigns requires a substantial amount of time and effort. Your time and focus should be on your business.

An agency can relieve you of that hurdle. It’s one more thing on your checklist you can cross off. Think about the amount of work you can get done if you get to simultaneously work on your business while an agency helps you grow it.

2. Save money

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It’s way more cost effective to hire an agency than it is to hire an in-house marketer. Look at it this way, the annual salary of a digital marketer is around $62,352; not including bonuses. The high demand increases the annual salary.

Hiring a Facebook Ad agency is way cheaper than hiring a full-time employee.

Another thing to consider is the skill set you’re actually paying for. Working with an agency gives you access to their designers, videographers, editors, etc. On the other hand, hiring an in-house marketer will only grant you access to someone managing your ads and not entirely creating the whole campaign.

3. Expertise and skill set

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Marketing and advertising agencies like us know a thing or two about marketing and advertising to help you reach your goals.

As mentioned, hiring an agency will give you access to professionals with various marketing and advertising skillsets. Doing this will subsequently lessen your burden of having to deal with marketing and advertising strategies and campaigns.

Agencies have people on their team with different backgrounds and skill sets. You should work with a Facebook advertising agency that has the resources and ability to keep up with new trends through various learning opportunities.

4. Open and nimble to change

 

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Working with an agency means working with people who are used to clients that want things done ASAP. Furthermore, agencies have the ability to turn around ad campaigns or track ad performance reports in an instant. That’s a paramount advantage to have for your business.

Agencies can get things done fast and still deliver high-quality ad campaigns for you. They have a strong execution process that allows them to accomplish any last minute tasks or changes done to the original strategy.

Agencies are also extremely flexible. They can easily adapt to change and are always willing to negotiate with what their clients want.

5. Resourceful

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Agencies have partnered and worked with a number of clients that come from various industries and background. Therefore, they’ve learned how to adapt to different situations and find ways to properly advertise – no matter how limited their resources may be.

A proper ad agency should be able to deliver high-quality output no matter the circumstances; This includes writing ad copy, designing ads, and knowing how to target their client’s audience.

6. On Trend

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The marketing and advertising industry is constantly changing and evolving. In other words, there’s always a new trend, a new technique to learn, or updates.

Change is the only constant variable in marketing and advertising. This also applies to Facebook advertising.  Facebook usually has new rules, updates, ad types, and features.

It’s important for Facebook ad agencies to stay on the cutting edge when it comes to advertising. Being able to leverage on emerging technologies will be a huge advantage for your ad campaigns.

7. Turnover

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It’s quite normal for employees to join and leave a company, but the fact is, the turnover process is also costly reality. Having to acquire and train a new employee can take your focus off of your business.

You won’t have to worry about this when you work with an agency. These are trained marketing professionals who are unlikely to quit or leave your company. Instead, they’ll find solutions and drive your business towards its goal.

8. Fast Results

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If this is your first time starting a digital marketing campaign, it’s best to leave it to the professionals. Don’t waste your time and money doing something you haven’t fully grasped the concept of yet.

Marketing and advertising professionals know how to optimize your Facebook ads to generate better results. They are experts who’ve been in the industry for a long time. Therefore, they know what strategies will work to your benefit.

Reach your goal fast by investing your time and money on people who know what they’re doing and have the same business goals as yours.

9. Skip the learning curve

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Having to learn all of the advertising softwares, applications, and proper campaign execution is certainly time consuming.  You can skip all of that with ad agencies.

Ad agencies, like us, are familiar with all of the tools and know how to get the job done. We only use the best softwares around and we know the ins and outs of the industry.

We make sure we stay up-to-date on all of the new softwares and tools that we can use to boost your Facebook ad campaigns.

10. New relationships and new perspectives

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Pharrell Williams once said that you should collaborate with people you can learn from, and that’s extremely true. Another benefit of working with professionals is that you’re bound to pick a few tricks along the way.

You’ll be able to build new relationships and broaden your network. Additionally,  you’ll gain a fresh perspective on your business, service or product, marketing strategies, value proposition, etc.

11. We know your competition

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Agencies take their learnings from different clients and projects and leverage on those practices on future projects.

We use these learnings to bring greater value, artistry and creativity, and innovative testing to our future clients. In fact, agencies like us have a broader perspective and visibility into Facebook’s advertising system. With that being said, we usually know what works and what doesn’t.

We’ve been exposed to a broad spectrum of clients and businesses. In turn, the chances of us working with a client whose business is similar to yours is quite high. This means we have a deeper understanding of your business and its market.

12. Push the limits

 

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In sum, smart agencies know how and when to push the limits and take the risk. It’s our job to push tools and budgets to reach and even exceed your goals.

Our experiences with previous clients taught us when it’s the right time to take the risk and when to back away. We gained this knowledge because we’ve tried and tested various strategies as well as approaches in the past.

We can push the limits by combining different strategies to create something entirely new for you. It’ll also be exciting for us to create something new and innovative to help you reach your business goals!

BONUS!

Looking for the right Facebook ad agency to work with might be a little overwhelming for you. We, of course, want to make it easier. Here are 9 questions you can ask an advertising agency before deciding to hire them.

1. Who are some of your previous clients?
2. What audience will you be targeting?
3. How will you target my audience?
4. How do you plan to execute the ad campaign?
5. What tests and optimizations are you going to run?
6. How will you track and measure the success and ROI of the ad campaigns?
7. When will you send me reports on the campaign?
8. How available do I have to be?
9. When should I expect results?

CONCLUSION

We’ve given you 12 reasons why you should hire a Facebook Ad agency to help you finalize your decision.

Think about what your company needs and what it can benefit from.

In conclusion, the decision to hire a Facebook ad agency rests entirely on your hands. There will always be factors along with pros and cons to consider. Therefore, if you need more help deciding if hiring an agency is right for you, or if you have any questions, feel free to contact us!