Digital Marketing

10 Of The Best Social Media Management Tools To Boost Your Campaign

By Just Digital Team
Best Social Media Management Tools


More and more businesses are investing their time and money on social media marketing content. Social media has become a juggernaut in the digital marketing industry. However, it can be difficult trying to juggle managing your business and your social media. This is why we’ve curated a list of 10 of the best social media management tools.

“The active number of global mobile social media users is 3.3 billion global equaling 42% penetration”

While it’s opened many opportunities for businesses to market their products/ services on a larger scale, it has also turned the industry even more competitive.

It takes a lot more effort to influence today’s buyers. You need to produce killer content for Facebook, Twitter, Instagram and the other various social media platforms. You also have to provide excellent customer service, respond quickly, and engage more with your audience on social media.

Before we dive into our thoughtfully compiled list, we have to start with the basics of social media management tools. You want to use tools that do the following:

social media checklist Now that you have your checklist ready, let’s begin!

1. Sprout Social 

sprout social Sprout Social is one of the most popular social media management tools to date.

It is a central hub for managing all of your social media accounts. Not only that, Sprout Social has powerful data analysis capabilities and helps with customer support.

It’s a simple to use platform that does everything for you, from managing your accounts to scheduling all of your posts. You can either plan your own schedule or let Sprout Queue automatically schedule posts for you.

Sprout allows you to track all kinds of metrics, from Facebook page impressions, to Instagram trends. These metrics can then be exported to PDF and CSV, branded with your company’s logo, allowing you share them with clients and team members.

It’s great for analyzing your data too. With Sprout, you can tag and track all of your campaigns, from posts, to types, subject matters, and any other content you may be trialing. You can easily tag your campaigns to compare which one does best.

You can also track your campaign by customizing the options to show various demographic and geographic measures to quantify exactly what content is working for you.

Sprout also has an Asset Library that stores, edits, and publishes visual content alongside your updates. It can contain your own photos, video content, response templates, etc.

Sprout is great for handling team interactions as well. You can see when other team members are viewing or replying to messages in real-time, because of Sprout’s small on-screen indicator.

Another awesome team feature is how you can turn items into tasks for other members. Sprout makes it easier for teams to collaborate on drafts.

You also have the option to monitor your market’s thoughts about your brand. Do this by monitoring keywords across all social media so you know when your brand is being discussed. Now, you’ll be able to easily respond to customers.

Sprout is overall an amazing social media management tool, the only downside is its price. It’s one of the most expensive social media management tools around.

Sprout Social Pricing

2. Buffer


Buffer has been a go-to for many businesses who want a reliable social media management tool. It’s one of the longest-running social media management tools used to schedule posts. It supports social media platforms such as Facebook, Twitter, LinkedIn, and Instagram. Pro users can schedule Pinterest posts too. Free users can connect up to three social media accounts, including Facebook pages and groups.

Once you’ve set up your account, Buffer will create four slots for you to schedule and post content throughout the day: In the morning, noon, afternoon, and late at night. You can customize your posting schedule by going to Settings > Posting Schedule to edit or tweak the time.

The only disadvantage of using Buffer is the limited metric tracking features. You can only see the number of impressions your post gained, number clicks on links, comments, shares, and reach. Its main purpose is scheduling posts. With that being said, if you want to track your metrics you’re going to have to get Buffer Analyze for an additional fee.

buffer social media The team features on Buffer are only included for a more expensive plan. They offer a free plan that includes one user, three accounts, and 10 queued posts per profile; from $15/month for the Pro plan that includes one user, eight accounts, and 100 queued posts per profile.

Buffer Pricing:

10 Of The Best Social Media Management Tools To Boost Your Campaign This 2020 buffer pricing

3. Hootsuite


Hootsuite is the answer to all of your social media management needs. It’s compatible with over 35 social media platforms including YouTube, Facebook, Twitter, Instagram, and Pinterest.

It has features that allows you to schedule queued posts on time you plot them. You can also AutoSchedule or do it manually. Not only that, you can queue your posts until you finish your entire campaign, just make sure you’ve scheduled everything in order. You can always re-order with a simple drag and drop.

Hootsuite’s best feature is its analytics. It can draw on more than 200 metrics to measure performance. These reports are also available for export as Excel, PowerPoint, PDF, and CSV files.

Monitor your social media account for mentions, new followers, search terms, hashtags, engagement, etc., with Hootsuite’s custom social streams. You can make your streams as specific as possible by includeing or excluding specific keywords, post types, locations, and languages.

Various team members can also be assigned access with Hootsuite’s custom permission feature. You can assign them tasks, then approve any of their outgoing responses before they’re sent.

Team members can use Hootsuite’s included Content Library to create updates with on-brand assets of your choosing. There are also free stock photos and GIFs courtesy of Giphy on Hootsuite, or you can connect your Dropbox, Google Drive, or OneDrive to draw on your own resources.

Hootsuite Pricing:

10 Of The Best Social Media Management Tools To Boost Your Campaign This 2020 hootsuite pricing

4. Iconsquare

10 Of The Best Social Media Management Tools To Boost Your Campaign This 2020 iconsquare Iconsquare is the best social media management for tool for Instagram accounts and Facebook Pages. You can monitor, publish, analyze visual content on Instagram and Facebook. The app’s design was made with Instagram users in mind, the navigation is simple yet effective.

Like the other apps we’ve mentioned, Iconsquare allows you to schedule content in advance for both Facebook and Instagram. You can post single images and video posts for Facebook, then carousels and story updates for Instagram

The great thing about Iconsquare is that you can preview your queue on your scheduled posts. You get to see what your feed will look like using the Feed Preview feature. This way you can ensure your feed remains on-brand and to your aesthetic.

Link your Dropbox, Google Drive, OneDrive to your Iconsquare to have your very own Media Library or content bank. You can organize your library by adding labels and sorting it out by source.

Iconsquare lets you track in-depth Instagram metrics that you don’t get with other social media management tools. You can see your follower count, how many people you reach with your updates, the time these people are most frequently online, and which posts work best for you.

Don’t miss out on the opportunity to reply to any comments you receive. Iconsquare’s Conversations area keeps all of the unread comments you have received over the last six months in one place.

With Iconsquare, you can track and compare your own Instagram strategy with your competitors. You can track their post times, hashtag use, and post popularity.

Overall, Iconsquare is a great social media management tool for businesses who want to focus on Instagram or Facebook because of  it’s compliant features.

Iconsquare Pricing:

5. Sendible10 Of The Best Social Media Management Tools To Boost Your Campaign This 2020

10 Of The Best Social Media Management Tools To Boost Your Campaign This 2020 sendible Generate more leads with Sendible. Sendible is another social media management tool that’s a complete package deal. It’s compatible with 20 social networks and blog services including Facebook, Twitter, LinkedIn, YouTube, and WordPress. It also connects to Google My Business, Facebook Pages, Medium, and Tumblr.

This social media management app has one of the best scheduling features among the ones we’ve mentioned. With Sendible, you can maximize your engagement by customizing your publication time.

You can easily generate more leads with Sendible. All you have to do is set up an appropriate keyword under Monitor > Keywords > New Monitor. Pick keywords you want to target and track, or have a list of relevant keywords emailed to you daily or weekly.

It also has its set of analytics tools that’s integrated with Google Analytics to help you measure the effect of your social media campaigns on your website traffic.

Sendible also has its collaborative team features that includes a shared media library, task assignments to teams or individuals, and per-user or per-team permissions.

Sendible Pricing:

10 Of The Best Social Media Management Tools To Boost Your Campaign This 2020 sendible pricing

6. Tailwind

10 Of The Best Social Media Management Tools To Boost Your Campaign This 2020 tailwindIf you’re a business that’s mainly focused on Pinterest, then Tailwind the social media management tool for you.

Pinterest is the website people go to for inspiration. It’s where people post and discover visual content they can categorize into different boards or collections.

Tailwind is exceptional at managing Pinterest and Instagram because you can easily manage the visual content of these social media channels.

With Tailwind, you can schedule and monitor your posts on both social media channels. You can also upload by bulk by simply dragging and dropping your images. You also have the option or sync Tailwind with your Dropbox to immediately import your images. Another cool feature Tailwind has is their SmartLoop tab, which allows you to schedule your pins to be automatically uploaded again and again.

Tailwind can also schedule your posts to help you decide when the best time to upload is. This will help increase your engagement and brand recognition. The app also suggests trending content with recommendations to help you keep up with the trends and your competition.

Tailwind has monitoring tools specifically designed for Pinterest. They also have pixel-matching technology and image recognition to help you see which images are trending or most popular. You can also measure your followers, engagement trends, and Pin virality.

Tailwind Pricing:

10 Of The Best Social Media Management Tools To Boost Your Campaign This 2020 tailwind pricing

10 Of The Best Social Media Management Tools To Boost Your Campaign This 2020

7. PostPlanner

10 Of The Best Social Media Management Tools To Boost Your Campaign This 2020 post planner Content is paramount on social media. That being said, it’s essential for businesses to create and curate enticing content as often as they can. PostPlanner is the best social media management tool to help with that.

This social media management tool helps you find and share relevant content on your social media accounts. What really sets PostPlanner apart from the other tools is its price point. It does the same job but at a far more attainable price.

This app works with Facebook, Twitter, and Instagram. It has a recommendation engine that suggests content based on who and what you follow. It also has a scheduled posts feature. With this tool, you can schedule your collection of curated content, then add more to it after.

PostPlanner also allows you to monitor your results. View all of your past posts in one place and reorder your posts by dragging and dropping. There’s also a team feature that you can get for extra pay.

PostPlanner Pricing:

10 Of The Best Social Media Management Tools To Boost Your Campaign This 2020

8. MeetEdgar

10 Of The Best Social Media Management Tools To Boost Your Campaign This 2020

MeetEdgar is a social media management tool you should use if you want to automate your posts.

This social media management tool autopilots for all your social media accounts like Facebook, Twitter, LinkedIn, and Instagram. It schedules and posts everything for you.

What sets this app apart is its automation. You can paste a link on their Add New Content button then it finds quote-worthy texts from it. It pretty much creates your content for you.

You can also categorize your updates on MeetEdgar. Have your categories color-coded to space your content out better.

MeetEdgar Pricing:

10 Of The Best Social Media Management Tools To Boost Your Campaign This 2020





9. MavSocial

best social media tools

If your social media strategy is heavy on images, then MavSocial can help you add images to your social media posts. It has an impressive library of 20 million royalty-free stock images that you can post on your accounts.

You can add effects, stickers, and filters to these photos, just click on the wand icon that appears on the image you choose. They also have premium stock images that you can be licensed after paying for it.

Other than it’s incredible collection of stock photos, MavSocial does it all when it comes to social media management. It publishes, monitors, engages, and measures your success. It’s compatible with social media platforms such as Facebook, Twitter, Instagram, YouTube, and Tumblr. It also has a scheduler to help you with your updates across your networks.

MavSocial Pricing:

best social media tools mavsocial

best social media tools price



Planable is the best social media management tool for teams. It’s designed to streamline the process of multiple members using the same account.

Just like the other apps, it allows you to centralize your content management to optimize your social media marketing strategy. You can schedule your posts and view it all as if they were live in the feed of your social accounts.

Team members can go back and forth with feedback for each of the posts, this makes editing easier and faster. With Planable, you can easily see the changes that were implemented on each post and work together in real-time on the same piece of content. You can also add emojis, gifs, stickers, etc., to give more life and personality to your posts.

Planable Pricing:

best social media tools pricing

Which one should I choose?

We’ve given you ten social media management tools to choose from, but which one should you get?

All of the tools we’ve mentioned are wonderful and have their own defying features. The best way to choose is to go back to your social media strategy. Which platforms are you using? Is your strategy content heavy? How much is your budget?

Consider all of those before making the right decision. Once you’ve answered those questions you can easily eliminate the tools above that you don’t think will work for you. If you have any questions about which social media management tools would be best for you, don’t hesitate to contact us! 

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