Simour Design
A well-established medical interior design firm builds a new name for itself, and a new visual identity.
THE GOAL
How we helped create a new identity for Simour Design
We had been working with LA Healthcare Design for several years when they approached us about their business’s rebrand and name change. The owner, Mitra Silva, wanted a brand overhaul to position Simour Design as a luxury interior design firm to attract the top medical offices across the country.
Mitra had a vision for a website and brand that would communicate healing. Their chosen name and logo is the mythical “simour,” the symbol for medicine and pharmacy in Persian culture. Our designer worked with their team to create an elegant take on the simour bird, paired with a luxurious serif font.
From there, the rest of the Simour Design visual identity fell into place. Their website strongly features the transformative effect of their work, with before and after photos and an extensive portfolio image gallery. We made use of video and movement, including a custom animation showcasing the Simour Design Methodology.
We think it’s fair to say LA Healthcare Design’s transformation to Simour Design was a great success!
“Wonderful Experience, Amazing Service and Great Result…
I’ve been in business for few years now, and I was entering an entirely new niche that I knew very little about. I needed marketing help, and came to Just Digital. After we finished our series of strategy sessions, I was blown away by how much knowledge I had gained. I was extremely excited to move forward, and I had absolute clarity on how to gain a strong position in the market I was entering. I really enjoyed working with the team, and the simplicity of how they would address and explained every point about my business. They really took the time to understand my business, my challenges, and they truly cared about the success of my company.
Thank you Just Digital.”
