THE GOAL
Design a brand and website as unconventional as the firm behind it.
Attorney websites don’t have to be boring.
That was the shared vision from day 1 with David at Rosenbaum IP. As a boutique intellectual property law firm, Rosenbaum IP is both well-established and highly respected – but not traditional. With a strong emphasis on flexibility and creative collaboration, they wanted a brand presence that reflected their out-of-the-box approach.
Challenge accepted.
We began with the logo: a tree symbolizing growth and ideas. Designed with organic curves and varied leaf sizes, it balances sophistication with approachability, setting the tone for the brand’s human-centered identity.
Next, the website. The goal was to strike the perfect balance – maintaining professionalism while embracing creativity. We chose a neutral background as the foundation, then layered in bright accent colors, including a gradient wave in the hero section and loose neon green lines throughout. A more traditional blue and the occasional touches of a refined serif typeface brought the design firmly back into the “law firm” space, without dulling its distinctiveness.
Alternate Website Design
The entire team at Just Digital was phenomenal. They far exceeded expectations in all aspects of the project, from initial contact to delivered product. Absolutely outstanding and prompt communication throughout the process with expectations set and met at every point. Emily Olsen is an absolute pleasure to interface with and is a tremendous point person and asset to their business.
