Heston Morton LLP
An elegant and understated website and brand for a boutique law firm in Chicago.
THE GOAL
Position Heston Morton LLP as the premium boutique law firm of choice in Chicago.
Heston Morton was a newly formed corporate law firm when they came to us to set the stage for their marketing and online presence. They wanted a law firm marketing agency that could deliver a “quiet, lux brand that relays credibility and importance.”
We started the journey by exploring logo concepts that would strike a balance between corporate professionalism and elegant simplicity. The client chose a simple monogram and logo design that would be the cornerstone of their minimal brand.
The law firm’s website design followed in the same vein, making room for significant white space and utilizing an almost monochromatic color scheme. We played with creative layouts to make the pages more intriguing, since the colors and minimal use of images could potentially lead to a ‘boring’ design.
In the end, Heston Morton LLP was launched as a sophisticated boutique law firm with “Big Law” capabilities, whose timeless brand will serve them for years to come.
Alternate Website Design
“Our law firm selected Just Digital after a thorough search for web design firms, having seen great work in their portfolio. This decision was of particularly high importance to us since we were just launching the firm (May of 2024) and were keen on coming out of the gate with the right messaging and presence. At the outset of the process, the Just Digital team processed our goals and aesthetic quite nicely — they heard us. As the site was being built, and our vision evolved, JD made adjustments in a highly creative fashion, pushing and elevating the design beyond our ability to articulate what we might want. We are very pleased with the “finished product” — it really hits the mark in terms of look, substance and functionality.”
