Heart Health Prevention and Wellness Brand & Website
Starting off on the right foot with a fresh brand and site for a cardiologist turned coach.
THE GOAL
Establishing a new coaching business online.
Dr. Tracy Paeschke came to us for help getting her new business off the ground and online. Her experience as a cardiologist and her passion for helping people had come together to create a new business idea: coaching people to prevent heart disease, rather than just treating it.
As we all know, there are a lot of people on the internet giving health advice. However, Dr. Tracy is in a completely different league, with 24 years of experience treating heart disease. We worked with Dr. Tracy to determine her target audience and offer, and how to set her apart online.
The Heart Health Prevention & Wellness logo features a lotus flower to symbolize life, and the brand incorporates soft colors and organic shapes. Curves separate the website sections, and the imagery is uplifting and peaceful.
Just Digital did a GREAT job on my website. They guided me from start to finish. They had great design ideas and added their own amazing copy. They were patient with all my revisions, especially Emily Olsen! They worked with me until it was perfect. I highly recommend them!
