Digital Marketing

Medical Spa Marketing Tips: Earn more patients!

By Just Digital Team
Med Spa Marketing Tips

To continue our med spa marketing series, we’ve decided to help you by giving you all the med spa marketing tips you’ll need to get more leads and earn more clients. Marketers and big businesses are switching to digital marketing, leaving traditional advertising behind. The fact of the matter is, traditional advertising is no longer as successful as it once was.

Digital marketing has prompted many firms to switch to online advertising to reach clients. No longer are we pining for spots on billboards or so desperately chasing after tv ad spots. These days if you want to reach out to customers and build a relationship with them, digital marketing is the way to go.

“Between February 2020 and June 2020, U.S. marketers indicated a decrease in spending on traditional media (excluding the internet) as well as investments in digital ones.”

No longer are we constantly trying to figure out what clients want. The improvement in technology and the rise of tools, and software like analytics and digital marketing software, have made guessing client behavior exponentially easier.

There is no denying that digital marketing is critical to the success of any business, regardless of what industry you come from. Digital marketing, when done correctly, may help your company target and reach current clients, classify new ones, improve revenue, and enjoy long-term success.

12 Med Spa Marketing Tips

To help you improve your med spa digital marketing strategies, here are 12 tips that will earn you more clients.

Optimize website

medical spa marketing tip website optimization

The first of our med spa marketing tips is to optimize your website. Why? Because your website is still your most effective med spa marketing tool. Any potential client seeking treatment from your clinic must first be convinced that you are capable of delivering the results they desire. The best place to start convincing them is on your website.

One thing you can do to optimize your website is to make sure your website loads fast. No one likes waiting, and according to a study conducted by Google in 2017, as page load time goes from one second to three seconds, the probability of a visitor leaving before your page loads increases by 32%.

You don’t want website visitors to bounce. That’s obvious. Keep your website optimized by checking your load speed from time to time. Google Pagespeed Insights is a free tool you can use to run a performance test on your site.

Another way to optimize your website is by making it mobile-friendly. More and more people are opting to use their mobile phones to find a business. Don’t miss out on that opportunity and ask a developer to make your site accessible on mobile.

Because most med spa websites have a lot of photos and videos, they must be mobile-friendly. Non-responsive websites will be ranked lower by search engines, resulting in a decrease in visitors.

This means a mobile-friendly website is no longer an option, it’s a need.

“According to Statistica, the number of individuals who use their mobile devices to access the internet has increased over time and is now at 63.4 percent.”

You can also try providing a free consultation session, displaying effective before and after photos, and, most importantly, displaying testimonials from satisfied clients who have previously visited your clinic. Adding a live chat feature is great for clients who aren’t ready to commit to treatment but have inquiries about your clinic or services.

You may also optimize your med spa website in a variety of different ways, such as:

  • Video and Youtube integration
  • Discounts and special deals
  • Integrating social media
  • Reduce the number of plugins

It’s also crucial to have a safe and secure website. Website visitors are more inclined to buy your med spa products online, and an unsecured website can discourage them. You must reassure consumers that their personal information is safe from malicious individuals. In terms of traffic and leads, investing in website security licenses will bring major benefits.

If you’d like to discuss your website with one of our marketing experts, contact us here.

Med spa marketing tips: Create a landing page

medical spa marketing tip create a landing page

A landing page is a separate web page developed particularly for a marketing or advertising campaign in digital marketing. It’s the site where a visitor “lands” after clicking on a link in an email or ads from search engines, emails, social media platforms, and other places on the web.

Landing pages aren’t the same as web pages. A landing page has a single focus or objective. We refer to this as a call to action or a CTA. Meanwhile, web pages often serve several functions and encourage exploration.

Landing pages are the finest choice for boosting conversion rates and decreasing the cost of gaining a lead or sale because of this focus. That’s why it is an essential component of our med spa marketing tips.

A landing page is where visitors take the next step, either as leads that you can nurture or as buyers who schedule a consultation or treatment session. All landing pages are created for a specific reason. Some of these reasons are:

  • Subscribe to your e-newsletter or blog.
  • Get access to “premium” content, usually something educational like an e-book, videos, or an interactive tool.
  • Send you a request for further information or ask you a particular question.
  • Set an appointment.
  • Join your med spa’s exclusive membership or loyalty program.
  • To register to attend an event.

Because each landing page’s goal is different, the most effective size and format will differ as well. Your goal is the only consistent factor: to encourage visitors to take the next step.

Content marketing

medical spa marketing tip content marketing

Our third medical spa marketing tip is to start blogging! Yes, blogging. You’ll be creating content similar to what you’re reading right now, except it has to be related to your industry.

Blogging is an effective strategy to increase the number of visitors to your website. Creating high-quality content provides your company the authority required to attract customers. For luxury companies like med spas, digital content marketing is a fantastic method to interact with prospective patients and enlighten them about the services provided by your company.

Skinceuticals blogYou can start by writing blogs, or by hiring someone else to do it for you. Many agencies out there – like ours – help businesses with content creation and other digital marketing campaigns.

If you’re having trouble thinking about what to write about, you can always find inspiration on the internet. Some of the more popular types of blogs are how-tos and step-by-step tutorials. For example, “How to treat acne scars” or “10 things you can do to stop your skin from aging.”

“Companies who blog get 97% more links to their websites.”

Once you’ve started blogging and established an audience, you can try guest blogging. This is great for SEO purposes and for increasing your traffic. You can invite industry experts, local brands, and well-known bloggers to write guest pieces for your site. They are more inclined to share your content with their networks, increasing your traffic. It’s also a chance to link back to their sites from yours.

There are also opportunities for you to write guest posts on other reputable blogs to establish yourself as a credible source and to show authority in your field. This will help you generate interest in your site and boost your med spa’s credibility.

Make sure the content you publish is relevant to your industry, provides value to readers, and is engaging to read. Relevance and authority are proven to increase website traffic.

Create quality content

medical spa marketing tip create quality content

Our fourth med spa marketing tip is very much related to blogging.

It’s impossible to overestimate the value of having high-quality content on your website. Visitors seek easily digestible content that they can relate to. It’s easy to employ industry jargon to appear like an expert, but if people don’t understand what you’re talking about, they’ll leave.

It’s also crucial to tailor your content to the demands of your target audience.

Create personas that are appropriate for your target audiences. Researching your target audience’s characteristics may take a lot of time and money, but it will be worthwhile. Understanding the demographics and habits of your target audience can help you customize your med spa website content to their demands and increase traffic.

Long-form content has a reputation for ranking higher in search results, but it can be tiresome for some visitors to read. You can also add some graphic and visual content to add interest to your blogs or website.

Remember, videos, images, and infographics are visually appealing and engaging. They will increase the visibility and traffic to your website. Videos allow you to provide a lot of information in a short amount of time. You may live broadcast a med spa treatment or provide DIY skincare programs on video. People are more inclined to go to your website to find out more information. You may also post before and after images, but remember to get permission from the clients before using their photos.

Med spa marketing tips highlight: follow SEO best practices!

medical spa marketing tip follow best SEO practices

Some might argue that SEO is no longer relevant. But we respectfully disagree. When it comes to having your website listed by Google, search engine optimization is more crucial than ever. While SEO trends vary, one area where Google appears to be concentrating is the distinction between search and intent.

For example, searching for “Medical Spa Los Angeles” will bring up medical spa businesses, but searching for “Medical Spa business in Los Angeles ” may bring up job boards, spas for sale, or lists of the top medical spas in that business.

This implies that to be successful with your SEO strategy, you must segregate the queries you want to rank for and include competitor analysis as a key component.

If there’s one thing we’ve learned from the past, it’s that when it comes to online marketing, the tried-and-true tactics are still effective, and keeping your marketing plan simple is the way to go.

Digital marketing strategies that have been tried and proven offer small businesses a framework with what strategies to utilize and where to strengthen their digital marketing results. However, these formulas aren’t set in stone, so you’ll need to continuously modify your digital marketing strategy to achieve the best results.

Email marketing

email marketing

Med spa marketing tip #6 has to do with something you probably use every day – emails!

One of the advantages of medical spa email marketing is that it is a cost-effective and efficient approach to reaching out to potential patients. You’ll receive organic traffic and quality leads with the appropriate email marketing strategy.

Email can be used to notify customers about new products or special deals. The best thing about email marketing is that you can always tailor the content to the interests of the receiver, making it much easier to keep everyone engaged. It’s a tried-and-true marketing tactic that has always worked.

You can be as creative as you want with your emails too! But remember, effective emails have a certain structure that includes:

  • A catchy subject line that encourages people to open and read your message
  • Body copy that is both concise and informative
  • Links to your blog or website
  • Compelling calls to action
  • A genuine person on your team as the “from” addressee, not just a generic business name.

Email marketing is all about sending the right message to the right people to elicit the most response. Not only that, but you can also send discounts or special offerings on emails to help increase conversion rates. Instilling a feeling of urgency is also an effective way to use email. Just remember not to overuse incentives since prospects and patients might start to demand them.

Need advice about this? Why not book a call with one of our marketing experts? Reach out to us here.

Online reputation management

online reputation management

The next med spa marketing tip is all about online reputation management (ORM). ORM is when you actively monitor mentions of your brand on websites and social media to remedy any bad or misleading remarks.

Search engine rankings are heavily influenced by online reviews. When people are seeking a service from a med spa, search engines only want to show them the most trustworthy results. If your med spa hasn’t taken advantage of this yet, you need to!

Positive reviews indicate a good reputation, which is more likely to attract customers. According to statistics, 90% of potential buyers check internet reviews, with 67.7% making a purchasing decision based on the reviews.

Respond to unfavorable reviews as quickly as possible to reassure customers that you respect their opinion and are trying to improve your services.

It’s critical to have a plan in place to respectfully encourage consumers to submit reviews, whether or not they’re pleased with the service. You can try collecting their email addresses and follow up with an email asking them to submit a review. Include your websites, social media accounts, and online directories such as Yelp where customers may post reviews.

Give them the precise link so users can simply click on it.

Social media marketing

social media marketing

Of all of our med spa marketing tips, this one is the most basic for a med spa owner – leverage social media to your advantage!

Social media is another key component of medical spa marketing. Med spa social media marketing allows you to target certain audiences depending on their location and other demographic factors.

Social media also aids in promoting your company’s brand. Social media is where you’ll be able to interact with potential customers, current patients, and referring colleagues to develop your business both directly and indirectly.

Medical aesthetic procedures and treatments are already one of the most widely discussed topics on social media, so why not take advantage of this opportunity?

Facebook, Twitter, YouTube, Instagram, and TikTok are all fantastic social media platforms for your med spa social media marketing. You can use these platforms to share information and promote engagement.

Some of the best content to post on these platforms are:

  • Special offers tailored to a certain set of followers or all of them.
  • Links to your premium content, such as a video, blog, tip sheet, or other resources.
  • Answering frequently asked questions about treatments.
  • Contests and surveys are appealing to participate in.
  • Before and after photos, but never use them without concealing names and asking for the patient’s consent.

You’ll want to approach each social platform differently because they’re all distinctive. For example:

Instagram

This platform is highly visual, so it’s a great platform for med spas to use. You can hire a photographer to take professional photos to make your Insta feed look aesthetically pleasing. But you also have the option to do them yourself.

Facebook

Facebook is a better platform for long-form content, it’s a great place to provide links to your blog or other current content, invite followers to special events, share photos, and promote new videos. Don’t use a personal account for your med spa, opt to create an entire account for business only. Your business account is where you should interact with patients, and well, take care of business.

Twitter

Twitter is ideal for brief bursts of information, such as short comments or breaking news, sharing links, and patient alerts.

TikTok

TikTok is one of the newer social media platforms in this roster, but it sure is gaining a ton of users (mostly Gen Zs and Millennials). This is another great platform for med spas because, like Instagram, it’s also highly visual. Your med spa can post short 30 to 60-second clips of before and afters, or short procedures. It’s also a great place to provide information and educate your audience without having to shoot a 30-minute video.

YouTube

This platform is for videos longer than 2 minutes. You can use YouTube to post in-depth videos that explain procedures or to discuss how to choose the right treatment or procedure.

Paid advertising

paid advertising

Our next med spa marketing tip is to advertise! Paid online advertising can help you increase the number of people that visit your med spa website. One of the best advantages of paid advertising is that the results can be measured and tweaked as needed. Paid advertising can be done in a variety of ways, including:

  • PPC advertising- Pay-Per-Click ads are displayed at the top of search results. PPC ads make it a lot simpler to target your audience based on demographics like location. Google, Bing, Safari, and Yahoo! are just a few of the most popular search engines to create PPC ads.
  • Social media ads- Paid advertising is available on social media sites like Facebook, Twitter, Instagram, and LinkedIn. Social media ads contribute to promoting your social media accounts and website.
  • Retargeted ads- Retargeting is a great advertising strategy. It displays your ads on other websites or platforms to individuals who have already visited your website. It’s a means of reminding people about your site and allowing them to return with a simple click. It keeps your brand at the top of people’s minds and drives more traffic to your website.
  • Native advertising- Native Ads are ads that appear on other websites and provide information about your website. It might be an infographic, an article, or a video with a link to your site.

Adding paid advertising to your marketing strategy means you have to think about things like ad design, content, placement and targeting, keyword selection, and campaign management. If this seems like too much work, you can always hire an agency, like us, to help you manage your digital marketing campaigns.

Get your business listed

get your business listed

Online business listings and directories help your website rank higher in search results and attract more organic traffic. Like with most med spa marketing tips, you’re going to have to need Google’s help. Why? Because the more trustworthy your listing is, the more likely it is to appear at the top of Google’s search results and Google is one of the most trustworthy sources there is to find a business.

Some of the best sites to add your business listings are:

  • Google My Business
  • Yelp
  • Foursquare

Customers can leave online reviews for your business using Google My Business. And as we’ve previously mentioned, reviews help increase your brand reputation and help you rank higher in search engines. Google My Business also allows you to post content, which can help your website gain exposure and organic traffic.

Fill out these listings with as much information as possible, and remember to update them from time to time.

If you have many clinic locations, include all of them in the listings and offer detailed descriptions. Make sure that the name, address, and contact details are correct and consistent throughout all listings. If not, your SEO ranking and traffic will suffer as a result of these inaccuracies and inconsistencies.

Monitor your progress with these med spa marketing tips

monitor your progress

With all of these med spa marketing tips, you need to track your progress.

Any seasoned marketer understands the value of performance analytics when it comes to refining their strategies. However, waiting until the end of a marketing campaign to assess and adapt restricts the benefits of performance analysis significantly.

Top marketers don’t rely on past results to guide future efforts; instead, they make real-time modifications to their campaigns based on the most recent data. Your marketing automation software should provide you with a variety of tools for evaluating the success of your campaigns.

There are several excellent analytics solutions available outside of Google Analytics. You can use individual analytics from each social media platform, use software to bring them all together in one place, or pay for a more sophisticated tool to obtain additional insights.

If you plan on starting your med spa digital marketing journey, it’s time to practice monitoring your progress regularly. There’s a reason why it’s part of almost every digital marketing best practices list.

Track the rights KPIs

track the right KPIs

Now that we’re on the subject of tracking and monitoring your progress, it’s time we talk about KPIs. KPIs or key performance indicators are quantifiable values that show how well a business is accomplishing critical business goals.

Here’s the thing, it’s great to set goals, but to an extent. You can’t keep adding too many things to your list of things you want to achieve. It’s important to be realistic and to set S.M.A.R.T. (specific, measurable, accurate, realistic, time-bound) goals.

Less is more when it comes to KPIs. Don’t overcomplicate things by tracking more than you need. Only a few KPIs should be created for each goal, each of which should be closely connected with that goal.

Set between four and ten KPIs for each target. You will drown in useless data if you focus on too many KPIs, and your efficiency will suffer as a result. This means you learn how to choose the right KPIs. You’ll be far less likely to achieve your goals and the success of your business if you don’t track the KPIs that matter.

#12: the greatest of all med spa marketing tips

To create and sustain successful digital marketing campaigns for your medical spa, you have to accept that you’re going to have to be constantly unlearning and learning new things.

It takes more than altering your priorities year after year to have a successful marketing strategy. You’re going to have to be open to constantly trying to keep up with the digital marketing industry. You must always be on the lookout for new trends, technologies, and opportunities to stand out from your competition.

If you need someone to do this for you, we can help. Let’s set up a marketing consultation to assess how we can grow your medical spa. We can discuss your situation and consider ways to collaborate and work together to help you expand your med spa business. Send us a message here!


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