Now we’ve given a lot of information in the last blog post, but there’s more we want to give away.. (*ehem holiday marketing tips *ehem)

In this post we’re going to be focusing on different tips and ideas you can use to vamp your holiday marketing campaigns to the next level.

We’re keeping it festive, so without further ado, here are 12 tips and ideas you can use to smash your holiday marketing campaigns this year.

Holiday marketing tips: Create Google Ads campaigns that are specific to the season

Google Ads is a wonderful place to get seasonal, whether you’re in retail, B2B, finance, or insurance. So, how does one go about doing this? Well, you start by creating a marketing campaign targeting holiday shoppers!

If you sell clothing you can use keywords like “gifts for your wife” or “Christmas sweaters.” This helps you target prospects actively searching for these kinds of holiday gifts.

Another thing you can do is to give out incentives on your ad or landing page. Maybe you could offer free delivery if customers spend more than $50 on your products, or a coupon. Let’s assume you provide complimentary gift wrapping. Maybe you could provide a $20 discount if the present is ordered by a particular date?

Make sure your landing pages reflect the festive spirit by emphasizing these perks.

What if you’re not in B2C? Don’t worry! There are still opportunities to be innovative with your Google Ads ads during the holidays. As the Holiday season begins, people start searching for ways to save money, so use Google Ads to offer some unique seasonal offers. Use ad extensions to fill more space in the search results, increase the likelihood of site visits, and showcase the special things your brand does for the holiday season.

Here are some simple Google Ads holiday marketing tips to keep in mind:

• Make use of seasonal ad copy. Words and phrases like “holiday” and “gifts” should be included.
• Use clichés sparingly!
• Ad extensions are your best friends — take up more SERP real estate during this competitive period.
• Special discounts and seasonal specials should be highlighted.
• Use text like “10% discount if you order before December 15!” to create a feeling of urgency.
• Stay relevant— do some keyword research around the holidays.
• Set up ad scheduling to bid at the moments when your customers are looking for products.

Remember, everyone is looking for a great bargain during the holiday season. So combining this with a sense of urgency in your ad copy is a terrific approach to appeal to busy holiday buyers.

Holiday marketing tips: Relish the spirit of holiday shopping campaigns

If you offer physical products and haven’t tried Google Shopping yet, now is the time! These are the ideal gifts for your busy online Holiday customers because they’re extremely convenient and can result in nearly instantaneous transactions.

Of course, sticking out in a visual way from your competitors can be a problem, but as long as your photos are appealing and your campaign is set up correctly your products can convert customers over the Holiday season.

Holiday marketing tips: Be social, merry, and bright in your Instagram ads

Instagram is the ideal platform for showcasing your holiday marketing campaign. Why not break through the noise with a fun holiday ad? Users are already uploading family photos and snaps of their decorations, so why not break through the noise with a fun Festive ad? While uploading naturally to your account is fine, it’s worth investing some money in your finest Holiday photos to really stand out.

Get creative and joyful and bring in those Instagram hearts, whether it’s your employees wearing ugly Weasley christmas sweaters or your dog wearing a halloween costume.

Holiday marketing tips: Remarketing is in season

Have you ever experienced this? You were about to buy something, but didn’t, and then you saw it again and took it as a sign to go ahead and buy it?

It’s a tale as old as time, and you might even call it fate. Unfortunately, that wasn’t fate at all, it was remarketing! When you use remarketing, you place a cookie on your audience’s computer to unconsciously entice them to complete their transaction.

You can use remarketing to remind potential buyers that they abandoned their shopping cart or your website/landing page.

Think of the holiday season as the season of remarketing. Why? Because people are busy and have to make decisions quickly. So some of these busy customers must’ve accidentally left your website or abandoned their cart and just need a gentle reminder.

Holiday marketing tips: Make your display ads as festive as your holiday decorations

Using festive imagery on your display ads can definitely help your business and your leads interact in a positive way. That’s why it’s important to design your display ads in a way that’s relevant to the season and your audience. You can make it as spooky as possible for Halloween, or as heart wrenchingly sweet for Christmas. You have the freedom to be as creative as you want.

Holiday marketing tips: Exercise your giving bone

When it comes to Instagram, holding a festive holiday giveaway is a terrific way to make the most of the platform. To get more eyeballs on your business, I’d propose executing a social campaign across all of the major networks it uses like Facebook, TikTok, Twitter, etc.

And who doesn’t appreciate getting something for free, especially around the holidays. Get into the season of giving by offering a significant discount, a free add-on with an order, or just something entirely free. Generally, inviting followers to comment, share, like, and participate in your offer is a fantastic way to increase engagement.

Holiday marketing tips: Drop them holiday emails

You’re making a major misstep if you don’t include the holidays in your email marketing efforts. Especially since the holidays evoke strong memories in your customers’ thoughts. Plus, engaging them with amusing seasonal emails is a terrific approach to keep them engaged.

Pay attention to the subject lines of your emails, it’s the first thing that can catch your subscribers’ attention and get them to open your emails.

Holiday marketing tips: Segment your audience like how santa segments the naughty from the nice

Business owners, like you, who have marketed in the past have mountains of user data at their disposal. Now that’s something you should use to your advantage in all campaigns.

There’s no better time than the holidays to be creative with your segmentation messaging. You can even use personalization to interact with customers on a deeper level. After all, it’s a tried and true strategy.

If you have a sizable group of parents who are interested in your products or services, develop content that demonstrates how your company understands how difficult the holidays can be when you have a full house of children. Use copy that is relevant to the interests of a segment of leads with identical hobbies.

It’s a good idea to start with the data you’ve gathered from platforms like Facebook, Google Analytics, and Google Ads. Use these platforms’ lookalike audiences to target a fresh group of leads who are similar to a high-converting audience.

Holiday marketing tips: Leverage on emotions

I don’t know about you, but whenever I think of the holidays I think of the warm fuzzy feeling of spending time with family. Well.. that and pumpkin spice lattes. While not everyone enjoys the holidays, majority of individuals have an emotional attachment to them. And since we all know that emotions motivate people to take action, now is the perfect moment to leverage on emotions for your campaigns.

You don’t have to make everyone in your audience cry rivers for your campaign to be emotional; in fact, embracing humor in your messaging can go a long way during the holiday season.

Holiday marketing tips: Use vide-ohohos

Video is the most effective way to express your holiday message. Be as creative as possible and have fun with video to spread the holiday cheer throughout your marketing campaigns. Whether it’s a festive invite video sent via email, a video added to your customer page to wish all of your customers holiday cheer, or a wacky video of your team wishing everyone a Merry Christmas on your socials.

Holiday marketing tips: Get on Santa’s nice list

This Christmas season, spread joy and cheer by executing a kind deed. Everlane, one of our favorite sustainable brands, started a Black Friday Fund last year. The company employed email marketing to notify customers that all proceeds from Black Friday sales would go toward improving working conditions in their Chinese factories. They also revealed the sales target they hoped to hit for the season. Many consumers responded positively to the non-pushy, straightforward message.

Consider how you can add kindness to your campaign. If you support a non-profit organization or have a unique cause that you want to promote, you can integrate it in your campaign to give your company a favorable image.

Holiday marketing tips: Be your loyal customers’ secret santa

Lastly, but certainly not least, remember to market to your current customers.

Give them gift cards or letters for their purchase, send a personalized email to each and everyone of them. Or give them each a cute gift for their purchase.

Small gestures of customized compassion toward your consumers may have a big impact and build the connection, converting a satisfied client into a brand advocate.

Start your holiday marketing campaign with just digital

As a business owner, it is your responsibility to ensure that your customers have a flawless buying experience. Especially in the digital age. With so many businesses competing for your customers’ attention, it’s crucial to stand out. Just Digital can help you do just that!

Our team of experts can help you create and execute effective holiday marketing campaigns to help you reach your goals.

Ready to grow your business? Call us today and let’s work together!