Home Services, Landscape Design
Landscape Designer Generates 27 Leads in Their First Month of Advertising
Services
Meta Ads
In 1 month we achieved:
27
New Leads
$121
Cost/Lead
$3,270
Total Ad Spend Managed
We Love a Good Challenge.
This Southern California landscape design and build company had the talent, the vision, and the product to compete at the highest level — stunning 3D concept videos that made homeowners stop scrolling and start dreaming. What they didn’t have was a marketing infrastructure. No ad account. No funnel. No way to track where leads were coming from. Just an Instagram page and a lot of ambition.
They came to Just Digital with one clear goal: get in front of high-budget LA homeowners who were ready to invest in a serious backyard renovation — think custom pools, full outdoor builds, the works. We spent two weeks building the infrastructure: the landing pages, the tracking, the website updates, the account structure. When the campaigns went live, everything was ready. In the first 30 days of running ads, we delivered 27 high-quality leads from a brand-new account with zero historical data.
How We Achieved Success
Starting from scratch means there’s no safety net — no pixel data, no audience history, no proven creative. Every decision has to be deliberate. Here’s how we built a lead generation system that worked from day one.
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Built the Foundation Before Spending a Dollar
Before we ran a single ad, we made sure the infrastructure was right. We updated the website to establish the client as a credible, premium service provider, built high-converting landing pages, and set up proper form tracking so the client had full visibility into every lead coming through.
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Warmed Up the Account and Tested Methodically
With a fresh ad account, the algorithm needs data before it can optimize. We warmed up the account strategically, testing messaging across separate audiences rather than betting everything on one creative angle. This gave us real signal quickly — what language resonated, what imagery stopped the scroll, which audiences were worth scaling.
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Targeted the Right Homeowners
LA is a big market. We tightened the aperture by structuring campaigns around high-net-worth households with demonstrated interest in landscaping and outdoor living. The goal wasn’t volume — it was quality. Every lead needed to be someone who could actually afford a premium backyard renovation and was actively thinking about one.
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Let Their Assets Do the Selling
The client’s 3D design videos were a secret weapon. We repurposed their existing content for Meta ads in a way that showcased the transformation they could deliver — giving homeowners something concrete to react to rather than a generic service pitch. When the creative is that compelling, the advertising job gets a lot easier.
A brand-new business. A brand-new ad account. 27 qualified leads in 30 days.
Most businesses take months to find their footing with paid advertising. When this client’s campaigns launched, the foundation was already solid — two weeks of setup work meant the ads went live into a system built to convert. In that first month of running, we generated 27 new leads at $121 per lead from a brand-new account with no prior data.
We built their entire lead generation system from the ground up: account structure, audience targeting, landing pages, tracking, and creative strategy. In that first month, we generated 27 new leads at $121 per lead — efficient, high-quality, and traceable. These weren’t form fills from tire-kickers. They were homeowners in one of the most affluent markets in the country, raising their hand for a high-ticket renovation project.
The client had everything it takes to close — the skill, the presentation, the personality. We gave them the pipeline to put it all to work.
Work with us and fill up your calendar.
If you’re looking for an experienced contractor marketing agency to grow your client base and land bigger projects, contact us today.
