Plumbing
Plumbing Company Adds Over 670 New Leads with Google Ads
Services
Google Ads
In 12 months we achieved:
670
New Leads
$80.93
Cost/Lead (38% Less Than Industry Standard)
$54,200
Managed Total Ad Spend
We Love a Good Challenge.
When a Southern California plumbing company with six locations came to us, they were frustrated. They had been running Google Ads but weren’t seeing much return. Their goal? More calls, more form fills, and fewer dollars wasted. Enter our team, ready to take their ad campaigns from “meh” to “wow.”
Within a year of managing their Google Ads, we saw huge results—over 670 new leads, with over 60% of them being actually qualified. Not only did we turn up the volume on leads, but we reduced the cost per lead to 38% less than the industry standard!
Before we stepped in, Google Ads just weren’t working for them. But with our fresh approach, we helped them turn things around and start seeing some serious ROI.
How We Achieved Success
First, we did a deep dive into their existing campaigns and realized where things were going wrong. Too many ads were targeting broad, low-intent keywords, leading to unqualified leads. So, we hit the reset button. We focused on location-specific, high-intent keywords to bring in leads who actually need plumbing services, right now.
Next, we focused on sending people directly to pages that spoke to their specific needs. This made a huge difference in getting more qualified leads to take action.
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The Perfect Campaign Setup
We tightened up the ad targeting by zeroing in on keywords that would attract people with immediate plumbing problems. Instead of using vague terms like “plumber,” we went with high-intent phrases like “emergency plumber [city]” or “drain cleaning near me.” This brought in people who needed a plumber right away—not someone just browsing.
We used attention-grabbing headlines like “Need a Plumber Fast? Call Now!” and “Same-Day Service Available—Get a Free Quote!” This not only improved click-through rates, but made it clear that they could get help today for their urgent issue.
We also closely monitored the performance of different campaigns and reallocated budget where it was performing best. This meant spending more on ads that brought in leads and less on the ones that didn’t, helping get the most bang for their buck.
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Generating More Qualified Leads with Niche Landing Pages
Each core service—whether it was sprinklers, water heater repair, or emergency plumbing—got its own landing page. These pages were designed to convert visitors with clear calls-to-action and social proof, making it easy for potential customers to say “yes.”
We were able to match the intent of the person searching for help with our landing page, which was crucial for increased conversions.
Our Results
The numbers don’t lie! In just a year, we helped this plumbing company get over 670 leads. Even better—over 60% of those leads were qualified, meaning they were real potential customers. By narrowing the focus of their ads, we turned wasted clicks into valuable leads.
On top of that, we helped them cut their cost per conversion significantly, reaching 38% less than the industry standard. That’s more leads for less money, which is pretty much the dream when it comes to running Google Ads. With more calls, more conversions, and lower costs, we set them up to keep growing and thriving.
If you’re a plumbing company looking to get real results from your Google Ads, we’d love to help you see the same kind of success!
