Med Spa, Dermatology
From Wasted Ad Spend to a 77% Qualified Lead Rate in Just 8 Months
Services
Marketing Strategy
Google Ads
In 8 months we achieved:
77%
91 Qualified Leads,
77% Qualification Rate
$42.66
Cost Per Lead in Q1 2025
$8,628.05
Managed Total Ad Spend
We Love a Good Challenge.
The Pimple Place, a cosmetic and medical dermatology clinic in Santa Monica, originally came to us for a new website. After launching their site, they decided to test out Google Ads with our team—and quickly realized how much untapped potential there was. Before working with us, their ads were broad and mostly automated, with minimal targeting. Most of the budget was going toward call-only ads that resulted in short, unqualified calls. There was no clear tracking, no insight into lead quality, and no real strategy behind the spend. We saw an opportunity to turn things around—and that’s exactly what we did.
How We Achieved Success
We started by doing a full audit of their existing campaigns to see where things were going wrong—and the issues were clear. The clinic was targeting a wide audience with little intent to book, relying heavily on automated settings and generic keywords. We knew a complete overhaul was necessary.
But we didn’t stop there—we also built targeted, automated email flows to follow up with leads who started booking but didn’t finish, helping capture and convert more of their hard-earned traffic.
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Smarter Campaigns, Built for Intent
We started by eliminating wasted ad spend on branded keywords the clinic already ranked for. Instead, we focused on high-intent search terms like “acne facial near me” and “cortisone shot Santa Monica”—queries from people ready to book. With new ad copy that emphasized expertise and personalized care, we created a campaign built to attract the right kind of traffic.
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Landing Pages That Convert
We also wanted to help our client get more revenue from new clients. To do this, we proposed changes to theWe built individual landing pages for each core service, tailoring the keywords to the ad messaging that brought visitors there. These pages were clear, focused, and built for conversion—with compelling calls-to-action and social proof to build trust. Matching ad intent to landing page content makes it easier for potential clients to say “yes.”ir offer and created a new high-ticket service that provided more value for their customers.
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Real-Time Optimization with Real Feedback
We implemented conversion tracking and a lead rating system to measure results based on actual lead quality. This gave us the insight needed to optimize campaigns and reduce cost per lead while driving better performance over time.
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Automated Follow-Up to Recover Lost Leads
To catch potential clients who didn’t complete their booking, we built targeted email flows triggered by user behavior. These automations followed up with helpful reminders and service-specific messaging—turning more ad clicks into actual appointments.
“I can not say enough great things about this company. I just started my own business and as any small business owner knows, we have to deal with a lot of different people, especially in the beginning. This was the only company that I’ve worked with who went above and beyond my expectations. I worked directly with Emily who was always pleasant, punctual, personable, knowledgeable, and so much more! I’ve been so happy with my service and highly recommend Just Digital for all of your branding and marketing needs!”
Priya Patel
The Pimple Place
Our Results
The numbers speak for themselves. In just 8 months, we helped The Pimple Place generate 118 leads—with 77% of them being qualified! That means real people, actively looking for skincare treatments in their area, who were ready to book.
Even better? By optimizing their campaign and refining their targeting, we brought their cost per lead down to just $42.66 in Q1 of 2025—well below the LA industry average of $70–$150. That’s more high-quality leads for significantly less money.
With smarter campaigns, better tracking, and automated follow-up in place, they’re now in a position to grow with confidence—and keep turning clicks into clients.
If you’re a medspa or dermatology clinic ready to take your Google Ads to the next level, we’d love to help you do the same.
“I can not say enough great things about this company. I just started my own business and as any small business owner knows, we have to deal with a lot of different people, especially in the beginning. This was the only company that I’ve worked with who went above and beyond my expectations. I worked directly with Emily who was always pleasant, punctual, personable, knowledgeable, and so much more! I’ve been so happy with my service and highly recommend Just Digital for all of your branding and marketing needs!” —Priya Patel, The Pimple Place
