The goal of an ecommerce businesses is to turn any website visitors into actual paying customers. The most important aspect of an ecommerce business is its website. An ecommerce website should help give users a smooth buying experience. The process should be quick, easy, and stress-free. With that being said, your ecommerce web design is paramount.

“94% of people mentioned web design as the major reason they mistrusted or rejected a website.”
SAGipl

Having an outdated and slow website is never good for business.

Your ads will not be effective if the people redirected to your page leave it due to your website design. You might even end up spending more than you earn.

If you’re an ecommerce business looking for inspiration for your web design, you’ve come to the right place. We’ve thoughtfully compiled a list of 30 of the best and most effective ecommerce web designs with reasons as to what makes these websites exceptional.

1. Hebe.

Hebe is a clothing website that does everything right. The design is clean and sophisticated. Their website is fast and easy to navigate. The typography embodies their entire aesthetic and is a great representation of their brand.

They built their entire website around beautiful photos that are both eye-catching and easy on the eyes. High-quality photos are extremely important for businesses that sell clothing. Users need to be able to visualize what the clothes would look like when worn. It’s an extremely effective tactic for these kinds of ecommerce businesses.

Their minimalistic aesthetic contributes makes their ecommerce web design very visually appealing. It also makes their website look professional, credible, and trustworthy. Most of the time, simplicity is the best route to follow. Try taking away unnecessary information from your website and incorporate as much white space as possible.

2. Bliss

Bliss is a skincare company that sells an array of face and body care products. Their ecommerce web design is incredibly endearing and energizing. They use bright colors to give users a cheerful and uplifting feeling. Even their photos are on brand and tie into the aesthetic of their website’s design.

Another factor that contributes to the success of their website is their pop up cart. You’ve probably noticed how most ecommerce sites have little shopping cart icons on the top of their page. This gives users easy access to view what they’ve added to their cart.

This option is one of the most effective ecommerce web design strategies there is. Bliss’s website has a pop-up cart for an even easier user experience. You can easily hide the pop-up if you want to continue browsing for more products.

Having a cart button that’s visible at all times has been proven to increase conversion rates. We recommend sticking to using icons like a shopping bag or cart so people won’t get confused. Make sure whatever icon you choose stands out and is easy to locate.

 3. Glossier

Glossier is a cosmetic ecommerce business that sells everything from makeup to skincare products. The key to their wonderful ecommerce web design is their content. Every single detail in their website contributes to help users make decisions, this especially goes for their copy.

Their content is anchored on beauty inspired by real life. It’s compelling copy for users who are browsing their website. Their website design and copy puts the consumer first. In other words, the intent is clearly focused on the consumer.  Everything they publish is made for their market.

4. Milk

Milk Makeup is another cosmetic company that sells makeup and skincare products. Just like Glossier, Milk Makeup has a strong branding personality. Their trendy and edgy approach is evident all throughout their website. Everything from the photos, product shots, copy, typography, down to the color scheme, are all on brand.

Aside from what we mentioned above, what makes this particular ecommerce web design extraordinary is their use of a grid style layout for their products page. This may seem like a small thing, however, it greatly impacts positive user-experience. Everything is organized and spaced out evenly, making navigation and browsing smooth and efortless for users.

Notice how Milk Makeup has everything spaced out evenly. Nothing on their website is cramped. Thus making the entirety of the website  visually appealing. The white space in between gives breathing space to many of their items. Users can easily differentiate and spot the products they want.

5. Dress Up

Dress Up is an online women’s clothing store that knows how to do ecommerce web design right. They use big bold texts to highlight content they want users to notice. Dress Up also has a zoom in photo option as well as a “chat with us” button.

Having a “Chat with us” button isn’t all that common with ecommerce businesses, especially for clothing brands. With that being said, we genuinely appreciate Dress Up’s effort to include this in their website. Potential buyers can easily ask questions regarding their products. The implementation of a “chat with us” button is a great tactic for building consumer trust and relationships.

Another thing we can appreciate from Dress Up is their zoom in photo option. Users can see the photo as close as possible and examine the clothes’ details. The photos they used are high-quality images that don’t pixelate when zoomed in.

They also made sure to use photos of models interacting with their clothes. These photos are enticing and make it easier for users to visualize themselves wearing the clothes. Dress Up also included more than one photo of their models wearing the clothes for users to have different views of their garments.

6. Bohemian Traders

Bohemian Traders is another online clothing store to take ecommerce web design inspiration from. Just like Dress Up, their website design is easy to navigate. Not only that, their web design aesthetic is true to their brand. From the theme to the layout of their photos, Bohemian Traders’s website reflects the bohemian vibe of their brand.

7. Ambsn

What we love about Ambsn’s website is how they included their article features on their homepage. Users will easily spot this when scrolling down. Seeing magazines with such big names on their website affirms their legitimacy and credibility as a clothing brand.

8. Moreporks

Moreporks is a clothing brand that focuses on the unique geographic features of New Zealand. Most people might get confused when seeing Moreporks’ website for the first time. You’d possibly think they were selling tires because that’s the only thing you see on their homepage.

What we  appreciate about Morerporks’ brand is that they’re more focused on selling their branding message than their products. They emphasize on quality and capturing New Zealand’s unique colors, textures, atmosphere, and history through creating heritage garments that truly embody the essence of the land in which they were made.

This approach is unique and out of the box. Many businesses might see this as nonsensical. However,  it’s what makes their website stand out. People are buying Moreporks message rather than their products.

 9. Dick Moby

Dick Moby is another ecommerce website that places importance to their branding message as much as their products. They’re an eyewear company filled with wonderful elements of ecommerce web design.  They have fun and colorful patterns all throughout their website and high-quality photos of their eyewear.

Dick Moby has a unique story page with graphics and illustrations. Aside from that, their message as a brand is something that many users will find compelling. Many people who care for the environment will immediately love their message and what their company stands for. We also love how they included a video on the page to show users how their products are made.

Their products page also has a feature that we admire. The photos change when you hover on a certain pair of glasses. This feature helps highlight their products and make them stand out. The hover over feature allows users to see the glasses alone and in action.

10. ESQUIDO

ESQIDO is an ecommerce business that sells eyelashes, eyelash glues, and eyeliner. They have a clean minimalist ecommerce web design that gives off a calm vibe. ESQUIDO also has exceptional product shots, as well as a ton of close-up photos of how the lashes would look on the eye. They even included a video on their homepage explaining how to apply their false lashes.

ESQIDO also has an amazing menu bar. You can easily navigate their website to find what you’re looking for. Their menu bar is at the very top of their home page, and it appears across all of their pages to make it easier for users to go back and forth between pages.

Their menu bar has drop-down menus for pages with more categories and isn’t cluttered with too many options. It’s an organizational strategy that won’t overwhelm and cause sensory overload for website visitors.

11. Poketo

The vibrant color scheme of Poketo is enough to steal anyone’s attention. Their website is literally an extension of their products. Everything is eye-catching, colorful, and geometrical.

What makes Poketo’s website special is their accessibility options. Having this option on their website is advantageous for their SEO.  It also builds positive public relations, improves usability for all users, and broadens their market penetration. They’re helping others and their business, so it’s a win-win situation for everyone. Try incorporating this into your own web design. Make inclusivity an everlasting trend.

12. Jackie Smith

Jackie Smith is a business that isn’t afraid of loud colors. Everything from their gradient website, products, down to their groovy looking fonts is eye-catching.

But that isn’t what we want to focus on with Jackie Smith’s website. When you browse through their products page, you’ll notice how they have sold out stamps on products that are, well, sold out. Users will immediately assume that these are the brand’s best sellers.

Having these tags will create scarcity. This is a psychological branding trick that gives users major FOMO (Fear Of Missing Out). Many users will then result to impulse buying, adding to their wishlist, or signing up for the waitlist, thus boosting a brand’s sales.

13. Grovermade

Grovermade relies on an array of beautiful photos of their wooden accessories and furniture. The lifestyle shots are compelling and extremely calming. Even their use of a Sans Serif font for their logo fits the entire aesthetic.

What we love about their website is their filter option on their products page. Having this feature will instantly improve your ecommerce website. This filter allows users to easily search the website for any particular product they’re looking for, thus resulting in a more seamless navigation process.

14. Helbak Ceramics

Helbak’s website is the epitome of clean and beautiful. They’re a small business that sells ceramics. Their website highlights their products well and makes sure to use background colors that complement the products. It’s a simple, yet effective approach that’s easy on the eyes.

FAQs aren’t necessary for all ecommerce websites, but it’s a great addition. Helbak has an extremely helpful FAQ page. They didn’t include unnecessary questions and bulks of text that would cause information overload for users. Instead, the answers are short, simple, and straight to the point.

 15. Skullcandy

Skullcandy’s website colors jump out at you in the best way possible. Everything looks alive and vibrant, especially since it’s contrasted against a black background. The colors, text, and layout all contribute to enhancement of user experience.

Notice the social media icons on the bottom left of Skullcandy’s page. These icons are links that direct website visitors to their social media accounts. Including these in your website will encourage visitors to engage with your brand. This helps build a long-term customer-brand relationship. Plus, adding your social media links to your website will also boost your SEO rankings.

 16. Thing IND.

Thing IND. is a clever and witty website. Their colors and typography are fun and unique, but their website copy is what steals the show. Thing IND. is an ecommerce website that sells a range of products, from hooks, to banana pillows, to sacrificial chairs. Users will immediately perceive this as a business that knows how to have fun.

Even though we acknowledged Thing IND.’s witty copy, we also admire its lack of it. If you open their website, you’ll find that their copy is actually kept to a minimum. You’ll only be able to see text once you hover on a certain product. The great thing about this is that once you’ve read the text, you’re in for a chuckle. The clever content is enough to make you want to hover on all products to read the witty pop-up text.

Keep in mind that users are on your website to browse through your products, not read a novel. With that being said, try to make your text short and straight to the point, just like Thing IND.

17. Crossrope

Crossrope is another ecommerce business that sells the experience as much as the product. They’re a brand that aims to build a culture out of their product. This is evident all throughout their website. It’s clear that their website is a safe place for fitness enthusiasts to find a community that can support each other to achieve their health goals.

If you scroll down Crossrope’s homepage, you’ll notice they have a section dedicated to before and after shots. This a great trick to increase your conversions. By doing this, you’ll be able to show users the benefits of using your product. You’ll be able to provide value to your consumers.

  18. TRUE linkswear

TRUE linkswear is a business that sells golf shoes, apparel, and golf gear. Their aesthetic clearly shows they cater to athletes, mostly male. The website is customized to their liking, including specific functions and features like drag-and-drop, pop-up, etc.

“97% of shoppers say reviews influence buying decisions”
– (Fan and Fuel, 2016)

What we really admire about their website is their inclusion of reviews and testimonials. Users will be able to easily spot this once they scroll down the homepage. This tactic is statistically proven to boost conversions. According to Qualtrics, 93% of shoppers read customer reviews before making a decision to purchase.

Another tip is to add product-specific reviews under each product. Make sure you only include positive reviews that aren’t too long, or short.

19. Signal Boosters

Signal boosters’ website gives their consumers the perfect amount of information about the products they sell. People browsing through their website hoping to buy something will also learn a thing or two about the product/service and how to use it.

What we really like about Signal Boosters’ website is their search menu. Yes, something as simple as that can have a substantial impact.

Think of it like this, many of your website visitors come to your website with a specific product in mind. With that being said, having a search bar will be convenient for them. They can easily type in the product’s name, add it to their cart, and check their carts out. This saves customers valuable time.

20. Home Science Tools

The wonderful thing about Home Science Tools’ website is that they include a sort of tutorial for users. It teaches the customer what the products are and the many ways they can use them. They also have a shop by age and gift selector to help navigate to products that meet their needs. Overall, It’s a straight to the point, responsive, and engaging website.

21. Frank Body

Frank Body’s website design aesthetic is fresh and playful. The pink pastel color scheme and the fun fonts are telltale signs they cater to a fun and young audience.

Our favorite part of this website is their easy checkout process. Users can buy without having to login or sign-up to their website. They only request necessary information like shipping address, name, and payment information. Make buying easier for your customers by incorporating this tactic into your website design.

22. Rest.

Rest is an ecommerce business that sells wooden desk accessories. They offer handcrafted woodwork that you can customize or design  yourself. Not only that, they use a lot of lifestyle shots that highlight their products. Rest also made the website look as calming as possible.

Upon opening Rest’s website, the first thing that greets you is a play button. It’s a video that describes their products and brand. This is a smart move because it engages website visitors. Plus, it drives more traffic to your site, and quickly delivers your branding message.

 

 23. The Letter J

The Letter J is an ecommerce website that sells art prints and phone cases. It’s not a typical ecommerce business. It stands out and it has an amazing website design. Their product shots are beautiful and their use of color and white space thoughtfully highlights their products.

Aside from the aesthetics, we love The Letter J’s honesty. They are upfront with product information and prices. Being upfront on your website will make is easier for users to trust your brand.

Be honest with everything, from pricing, down to shipping fees. Studies show that displaying shipping information too late leads to increased cart abandonment rates. Always give your customers the total cost of their purchase, including shipping, before they make the final purchase.

24. Simply Chocolate

Simply Chocolate’s website is extremely unique and engaging. If you scroll down their website, you’ll see a different variation of chocolate bars float in the middle of the screen, drag down the arrow button to open the wrapper, and you’re immediately redirected to page specifically made for that variant.

Users will love this kind of website. Even the details such as the ingredients in the background will change if you scroll down to a new chocolate bar. It’s simply brilliant.

25. Northernism

Northernism’s website design makes good use of its white space. Everything is placed strategically. Their website design follows the natural flow of the user’s eye. Studies show that people view websites in an E of F formation. Users will start at the top-left corner, making their way horizontally across the page, down the left side, then horizontally again, so on and so forth.

 26. Oi Polloi

Oi Polloi is an ecommerce clothing brand that sports a minimalistic home page, but still remains fun and vibrant. They use large photos of their products, with a zoomed in photo of the product as the background.

What we admire from Oi Polloi is their mobile optimized website.

A mobile optimized website is essential for this day and age. Many people use their mobile devices to make purchases. If your website isn’t mobile friendly, you’re more likely to get kicked out by Google from mobile search rankings.

“57% of consumers said: A business with a poorly designed mobile website is not likely to be recommended.”
Quora Creative

Just like Oi Polloi, your website layout needs to be responsive and adapt to any screen of operating system. Make sure all of your content will work on all platforms, and always be sure to check how it pans out on different devices.

27. All Birds

We love All Bird’s navigation bar. They made it as easy as possible for users to find a product they like. Everything is organized and categorized.

All Birds also included pictures beside their product’s name. This is clever approach for an ecommerce website. The search process becomes easier and users get a glimpse into their product categories.

Users can also easily compare the styles of the shoes. This is useful because even if they have a specific style in mind, they might end up purchasing another product they ended up liking as much.

28. 100% Pure

100% Pure shows how a simple website design can also be as effective as fancy and creative ones. If you’re a new ecommerce business, you don’t have to immediately go all out for your web design. You can start simple. What matters the most is that your website is easy to navigate.

We’re also fans of 100% Pure’s popup contact us box. Users can easily send in their questions without going through the trouble of leaving a certain page.

29. Ratio

Ratio’s website has luxury written all over it. Users can easily tell they are selling a high-end product. Everything about this website is clean and sophisticated, even the video that acts as the header’s background.

30. The Soap Co.

The Soap Co. has a minimalistic website design, but what makes it great is that they let their products sell themselves. You’ll notice how they don’t use that many banners or fancy designs. Instead, they provide exceptional photos of their products.

Conclusion

To close this article, we’d like to leave you with a little bit of advice. When you’re planning for your ecommerce web design, make sure you’re designing for your consumers, not your business. Many brands forget that, and end up missing the mark. Try to be a business that’s consumer-centered. For help creating an amazing ecommerce web design, contact us!