Digital Marketing

7 Website Design Mistakes You Cannot Afford To Make

By Hugo Fernandez
7 Website Design Mistakes You Cannot Afford To Make

Website design is perhaps one of the single biggest factors when it comes to improving user engagement. Attractive design has the potential to engage website visitors and spend maximum time possible on it.

However, that was just one side of the coin. The fact is if a business gets its website design wrong and all messed up, it cannot get any worse.

When a company’s online transactions are not picking up any pace, it’s time they think long and hard over whether their website design is appealing and interactive enough for users or not.

It’s common to see many businesses making mistakes in website design which eventually adds to their problems.

Given below are 7 website design mistakes (with suggestions) to avoid at all cost in 2019 if you want things to go in your favor.

Read on to know more about it.

  1. Your Website Fails To Tell Users About What Your Company Is All About

This is probably the biggest offender. Once your website loads, the users want to know what your company is all about, and they will not spend more than a couple of seconds there if it’s not clear to them. It’s a huge loss for your business.

Suggestion- You should have relevant images of all services or products in clear view besides other features (testimonials, industry affiliates, awards, and recognition) that can make users feel confident about your company.

  1. Your Website Is Not Mobile Friendly

Since almost half the global population is using smartphones with internet connectivity, it is very important your business website is responsive i.e. it works well on both PC and mobile phones. Not having a mobile-friendly website can spell doomsday for any business. Mobile users will not hang around on a slow, unresponsive website for more than 8-10 seconds.

Suggestion- Get a responsive website design that works well across different devices like PC, tab, laptop, and mobile phones.

  1. Your Website’s Fonts and Texts Are Not Reader-friendly

If a user cannot read properly your website’s content because its fonts or texts are too small, then you cannot expect them to put a stress on their eyes.  Simply put, online users do not have much time for all that crap. Having a text that’s difficult to read is a blunder you should avoid.

Suggestion- Body text should be above 14 px and all body copy should be in a Sans Serif font for better readability and compatibility across different types of devices.

  1. Having a Website With a Lot of Links That Open New Browser Windows

This leads to a bad user experience because opening a lot of browser windows makes navigation a real pain, especially for mobile users. They also consume bandwidth- which can slow someone’s device and ruin their experience.

Suggestion- Minimize the number of links to a bare minimum for easy, smooth navigation.

  1. Lack of Search Box

A web holds a sea of information. Not having a search box on the homepage will make users frustrated as they struggle to access desired and relevant information. This can add to their frustration and make them leave your website.

Suggestion- Copy HTML code from the control panel and paste it in your website.

  1. Stale Content

Irrelevant, stale content can take your website to the bottom of the search rankings. Only an engaging, well-structured content will drive traffic to your website.

Suggestion- Use proper headings, sub-headings, bullets, paragraphs, and keywords. Only use updated and consistent content, keeping it well-structured to arouse users’ interest and keeping them engaged.

  1. No Call-to-Action 

Not having a call-to-action will keep visitors away from signing up, buying, subscribing, or contacting your company. Having no-action from the user is not going to encourage him/her to make a purchase from the website.

Suggestion- Use call-to-action links on your website to encourage visitors to show their genuine interest in your products or services.

Coming to Conclusion

The aforementioned website design mistakes show that companies need to be on their toes by hiring the services of a professional website design agency to have an engaging and informative website.

Just Digital is a well-established digital marketing agency specializing in website designing and development to help businesses achieve their objectives. We are recognized as a top California Digital Marketing Agency on DesignRush. Find more about pricing to make the final call.

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