Digital Marketing

3 Keys Every Website Should Focus On

By Hugo Fernandez
3 Keys Every Website Should Focus On

Do you know the key reason why most startups fail? Because they don’t know how to keep it simple.

There’s a lot of available information about SEO out there and that type of knowledge can be overwhelming, leaving most entrepreneurs either discouraged, confused and bound for failure. But here’s what most marketing agencies, SEO companies and gurus won’t tell you. For small businesses to succeed online, there are just three basic factors for you to consider when it comes to your website. If you master these, then it will ensure you growth.


Connecting with your audience through social media is one of the most popular techniques in the book, but it’s not always the easiest to master. Going social demands consistency, a daily dose of creativity and thorough research. Maintaining your reputation as a brand can be difficult, especially with strong competition and a lot of distractions in the market. But social networks have given businesses an opportunity to build a following and their own customized audience that they can enrich everyday with their products and services. Content may be king, but if you have no one to share it to, then it’s as good as a legendary book stuck in a 100-year old shelf.

Another competitive advantage brought by social media is the ability to build your reputation. Businesses with a strong social audience are said to be more credible than those who only have a few reviews, or worst, bad reviews. This is also an avenue to make use of photos and graphics! Your audience can only give you less than a second to entice him, so be sure to make the experience worthwhile. In establishing your brand, always take the time to consider cohesiveness between all of your social media profiles. You can also add quote images and several other covers to make your profile stand out.

Lastly, social media is probably one of the cheapest forms of advertising out there! So why not make the most of it?


It’s not just about the location, it’s about the reason why your audience is in that place and what his reasons are. These are just some of the factors that one must consider when studying local marketing. This trend deals with the relevance of products and some of the limited aspects of ecommerce. While we all want to go global, success doesn’t necessarily mean the entire world for everyone. Often, an increase in sales means offering products and services in your area.

Geo-targeting and local keywords have been a great hit in SEO! Google has also given Local Businesses big advantages by carrying out results that are more targeted to a specific place or area. If you wish to be part of Google’s Map, then all you need to do is create a Business Page in Google Plus. Ask your clients to fill out some online reviews. This will dramatically increase your chances of getting found in just a short period of time.


Ever since the iPad was released, things were never the same again. It’s now considered as the third wave of the revolution. The first was PCs, the second was the Internet, and now we have mobile devices and gadgets. Google confirmed this trend by officially making Mobile-responsiveness as a ranking factor, blowing out large websites such as Reddit among many others.

People are also becoming more accustomed to their mobile phones, with more 50% of new searches done through mobile devices instead of the traditional search routine (laptops, PCs). This revolution will certainly make a long-lasting stay in the industry. If you don’t keep up, then you’ll definitely be left behind.


These three powerful combination are what experts call the SoLoMo. It has been around for quite some time now and is still proven to be the basic foundation of a good marketing plan. So instead of wasting your efforts trying to cover every basic principle written in the book, learn how to simplify and focus on the things that really matter! That way, you’ll get things done more easily and more productively.

Do you want to create the best possible SoLoMo strategy for your business? We can help! Schedule a free consultation and get started on building a solid foundation for your company!

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